Marketo Services Archives - Richestsoft https://richestsoft.com/blog Fri, 05 Apr 2024 05:40:26 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 https://richestsoft.com/blog/wp-content/uploads/2017/11/cropped-log_white-1-2-32x32.png Marketo Services Archives - Richestsoft https://richestsoft.com/blog 32 32 11 Top reasons to Hire Indian Developers for Software Development https://richestsoft.com/blog/11-top-reasons-to-hire-indian-developers-for-software-development/ Tue, 25 May 2021 07:05:12 +0000 https://richestsoft.com/blog/?p=6188 Nowadays almost every existing company or even a new startup intends to hire only the best of the developers for their projects. The developers need highly skilled, professional, and also have quite an experience of their work area. Before taking any step further, you need to your needs and requirements first and the period in […]

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Nowadays almost every existing company or even a new startup intends to hire only the best of the developers for their projects. The developers need highly skilled, professional, and also have quite an experience of their work area.

Before taking any step further, you need to your needs and requirements first and the period in which you want your work to be done. But that’s not it, opting for developers which are best suitable for your business is not everyone’s cup of tea. You need to do thorough research and analysis before hiring anyone.

An effective and efficient team of developers is the core foundation of any Tech company. A web and software developers consider as the backbone of an IT company. Now, the question arises from where you can hire your developers including web developers, python developers, application developers, etc. Keep in mind to hire those web developers of the team who are cost-effective for your Ecommerce Web Development.

With the help of this article, you will get a brief idea about various Website Development Company India and Indian developers, alongside the various reasons for opting for them as your custom software developer. Along with that, you will get to know the key difference between outsourcing of developers and out-staffing of developers.

INDIAN IT SERVICES IN AN AFFORDABLE RANGE

India is one of the emerging countries in the field of IT due to its services being globally accessible at an affordable price range. Indian developers are popular for the best and first choice for any online business. Companies established in European countries and the US is constantly looking for hiring a bunch of talented Indian software developers and Apps Developments Company India for stimulating growth in software innovation.

Every year the youth of India is producing abundant talent in the field of the IT industry and specifically in Web Designing. India is one of the most recognized and preferable for outsourcing offshore hubs. It helps the companies to stay in the market by giving them head-to-head competition, alongside increasing their ability to expand in this enormous market.

IT sector is the most promising sector in India. Almost every 3rd or 4th person is directly or indirectly approaches to the IT sector. India is having the most promising talent, ultimately making it the very first choice among tech companies. Also, various IT startups around the globe for opting for outsourced qualified and professional developers for their projects.

OUTSOURCING OF DEVELOPERS VS OUT-STAFFING OF DEVELOPERS

There are two models to consider while hiring top developers for your company. The first one is an IT outsourcing model and the second one is an IT out-staffing model. Usually, vendors can opt for any one of these models.

Outsourcing means hiring a third person or they include a third party to deliver the goods and services offered by you on your behalf. In the IT outsourcing model, the companies hire a third party specifically for their IT needs for their custom web development. In this method, the vendors and the software development team tend to work simultaneously alongside the vendor takes the initiative for the entire development of the product.

On the other side, in an IT out-staffing method, all the skills are augmenting alongside the expertise of their staff. These models allow you to hire software developers from various Indian IT companies according to your specific projects. In this model, each developer is specifically hired for their project and is exclusively managed by the customer/ client directly.

REASONS FOR HIRING INDIAN DEVELOPERS

TALENTED DEVELOPERS

A survey in 2018 revealed that due to the lack of skilled applicants, around 45-50% of employers find difficulty in filling the IT positions in their company. The major lack of right applicants are in western countries. Though there are many developers but find the one which is best suitable for you and doesn’t dig a huge hole in your pocket is the ultimate key.

It is the main reason why various companies are deriving towards several off-shoring outsources which tend to improve and develop their software. Most of the companies are growing their company organically by opting for Indian developers for their software development. Indian IT engineers and developers have a good grip on their areas of specialization.

ENGLISH SPEAKING PROGRAMMERS

Usually, companies are looking for those developers who can easily get compatible with any language (preferably English). The English language is considered a necessary skill that every Indian deems to learn. India is the second-largest country in the world to be known for using the English language.

Indian programmers and developers are not only good for their work but also have good communication skills and are quite comfortable in the English language. They are also specially trained for communicating effectively over various mediums of interaction.

COST-EFFECTIVE

Hiring Indian developers can reduce the spending of IT companies by 20-30% by off-shoring their web development projects. Along with that, you can hire coders, developers, programmers to assure the best possible result.

Even if companies are not willing to opt for Indian developers, yet they can establish a software center in India as the cost of living in India is quite less than other west side countries. But you may have to do some investment for leasing property, doing payroll, etc. which will surely be less than spending a fortune in other companies.

POSITIVE ATTITUDE

Every year in India around 1 million engineers are produced every year. It may not be easy for any company to find the one which is best for them. Rather than going for freelancer developers, companies opt to go for web development companies. It not only reduces the work of the company but also gives them their best of the best persons.

Indian developers are usually popular for doing their work effectively and efficiently. They opt for smarter ways while completing a project to ensure creativity and innovation in their development process.

TIME-ZONE

It does not matter what time it is in your country, Indian developers can do their work around the clock. Since they can work around the clock which ultimately means they can deliver work on time.

Day-to-day business needs their projects to be regulated completely before anything takes a turn around. It is crucial for regular business because if the developer doesn’t complete the project on time, then they initially won’t have time to market it in the industry. Perhaps, if they market fast then they have an added leverage over other companies.

GOOD QUALITY

By hiring an Indian developer not only do you cut your additional costs but also they produce the result with the best of quality. Since the quality is not compromised at any cost it has to lead the Indian developers to hold the number one slot in custom software development.

Indian software development companies and website developers are known to give their best t delivering the produce, alongside ensuring the support and maintenance of the software. As if any changes are taken into account of the business then the same can be done to the software.

FLEXIBLE

Companies should hire Indian developers as they intend to get flexible as much as possible. By hiring Indian developers under your budget or in a face market value within a scalable model, then they can do their projects whenever the client needs it.

Indian developers do their work according to their client’s needs and requirements, alongside providing them with new ideas and innovation for the best possible result.

DIVERSE

Huge ranges of services are provided by Indian developers as India has a vast population. The Indian developers are specialized in various fields including mobile application development, native development, larval development, full-stack developer, blockchain consulting, etc.

Companies can opt for various services and still not get into the rabbit hole. Alongside, they can complete various projects whilst simultaneously which ultimately saves a lot of time and additional investment in projects.

CLOCK SUPPORT

The Indian developers have started adjusting themselves to various time zones around the world. Alongside, they deliver you with the best of the final product according to your time zone requirements.

For the best of results, you can hire a web development company as they will work dedicatedly for your work to be done in time. Also, they tend to bring out the best from their team.

NO ADDITIONAL CHARGES

One of the flexes offered by Indian developers is that you are most likely to be free of any kind of additional or hidden charges. They maintain as much transparency as possible which enables to take the right decision for the business.

Moreover, you don’t need to worry about their performance as they have various training programs. It helps in keeping the team of developers at the top of their game.

SUPPORT AND ASSISTANCE

If you are hiring an Indian developer then the time zone difference is not a barrier for them. They are excellent in delivering support and assistance even around the clock. They tend to provide services 24×7.

It indicates that around the year’s Indian developers have started adjusting well with the time zone demand and needs. They tend to work for your company day and night to produce and deliver the best solution to you. They are getting higher pay as per the basic Indian standards.

FINAL WORDS

When it comes to outsourcing projects in the IT industry, India is the biggest game-changer. Around 60-65% of revenue accounts to be coming from doing the export of IT services. The above-mentioned percentage is nearly equal to around 7.2-7.5 percent of India’s GDP.

There were two primary reasons for this happening. This first was the quality of the end product and secondly, they are affordable in a cost-effective manner.

Indians have highly skilled IT professionals with minimal labor cost. Big brands like hp, dell, etc have opted to outsource their various business projects with outsourcing companies in India.

If you want to ensure that you get supreme class quality, alongside saving your money and cost-cutting. By opting for outsourcing an enormous number of companies have achieved success immensely. It has helped companies in delivering world-class quality services and products which ultimately has led to huge profits in business.

More…

The biggest flex of outsourcing is that it has helped various companies in opening up to adapting to various changes in the environment. And it has led their way towards upscaling the business by learning new things as every day passes by.

The company and the developer both are in a win-win situation. By opting for the right team of developers your business can augment and build its online presence. You just need to invest a decent amount of money, time, and efforts

Even if your budget is tight you don’t have to compromise with the quality and services by opting for outsourcing. Outsourcing is a perfect solution to all your problems in Ecommerce Web Development.

By using outsourcing you not only get high-class professional resources. Also they are budget-friendly and do not compromise with the quality and deadline.

Hiring an Indian developer will not only help you in your Web Designing but also assist you in its work. Moreover, they will help you in sketching out which company to opt for s to fulfill your needs and requirements.

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Ultimate Guide Of Custom Mobile App Development For Business 2024 https://richestsoft.com/blog/the-ultimate-guide-of-custom-mobile-app-development-to-building-successful-apps-in-2024/ Tue, 09 Mar 2021 12:35:38 +0000 https://richestsoft.com/blog/?p=6114 People and businesses turn on more remote and mobile communication more than ever throughout a tumultuous 2020. As the globe continues to recover from the coronavirus pandemic in 2021, mobile apps will again be a necessary tool for numerous uses and objectives. Launching a mobile app can increase your brand awareness and improve conversion rates […]

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People and businesses turn on more remote and mobile communication more than ever throughout a tumultuous 2020. As the globe continues to recover from the coronavirus pandemic in 2021, mobile apps will again be a necessary tool for numerous uses and objectives.

Launching a mobile app can increase your brand awareness and improve conversion rates that lead to more sales and profits. Many android app development companies in USA, which use these to build great apps.

In this blog, we will talk about the process of how to turn your idea into a successful app. We’ll begin with a brief introduction to all things mobile apps, why they’re essential, and how they can help you.

Make a Robust App Strategy

Every successful product, no matter what it does, whom it is designed for, and who created it, starts with a great strategy. The mobile app strategy refers to the ingenious effort required to translate customers’ needs into an app that can be used seamlessly to achieve a specific task.

The goal of the mobile app strategy should be simple to help a user do something quickly and effectively. And every time, a mobile app can fulfill that user`s need.

Your app is poised to go down the drain without a well-designed, researched, and implemented strategy at every level of development. This can be true if you are trying to get your feet wet in a new and upcoming industry.

It comes as a great shocker that a poor move at the strategy level is one of the key areas where apps failed. The specific reasons behind mobile app failure are:

Lack Of Market Research

If your mobile app does not address a market need, then it will not get downloaded, and if it does, it will end up on a user`s phone. According to a report, approximately 70 to 80% of mobile apps end up being abandoned just after their first use.

Market research makes it imperative that you clearly define your target and investigate further about them. Similarly, by learning the ins and outs of the market, as well as getting an in-depth understanding of your specific users. And you most likely create an app that is tailored to what they are looking for.

Lack Of Clearly Defined Goals

In the planning phase of your app creation, goal setting is a paramount step in the strategy. Your app is set up to fail right from the outside if you don`t hammer out clearly defined objectives. It is necessary for the grand scheme of things when it comes to marketing your mobile. And you will easily map out your strategy on how to get there when working on defining your goals.

Invest In Breath-Taking Designs

Mobile app developers are faced with lots of risks during the design and software development phase. This design and failure issue can stall your mobile approach even before your app makes it to its launch date, and they include but are not limited to:

Lack of QA Will Ruin Your App

Conducting many QA tests throughout the formation of your app will help you distribute a product that is bug-free and user-friendly. Various mobile developers usually take plenty of time to thoroughly QA test the app, which might end up costing more and overriding more time.

On the other hand, not QA testing your mobile app comes with awful consequences, and skipping the testing overall is often the reason why some apps go to risk and ruin.

Talk About Mobile App Marketing

You have to build an incredible app that is able of ranking in money. But if you don`t market it rigorously and offer effective support it might still fail. App marketing failures that you need to avoid include:

No Clear Cut Marketing Message

You need to make a crystal-clear marketing message for your app. And the marketing message, most particularly the description copy, should tell your app story, the peak is best features and also how to stand out from the crowd. On the other hand, if your marketing message is not clear enough, users will move on to the next app, leaving you high and dry.

Lack Of Reviews and Rating

Users are expected to dig into reviews and check out user ratings before downloading a mobile app. It can be particularly painful if your app is challenging with others with lots of ratings and reviews. Having many unfortunate reviews and bad ratings can do you more harm than good.

And it is not even unusual for some apps to fail just because they could not garner enough rating sudden enough. Start your app install campaigns in high gear, and don`t be afraid to ask for reviews and ratings. And also make sure you have featured that encourage users to share the app with their friends and family, rate your app store, and much more.

How to Execute Correctly On Building a Great App

Various Similar Products

Approx. 2.2 million apps are in the app store alone, with another 2.5 million populating Google Play. There are many apps on a daily basis, not to mention that some apps are not listed on these two app marketplaces.

You have some serious competition up ahead no matter how you look at it. If you don’t have an original idea then offer something appealing to your target audience, your app won’t cut it.

So we clear a mobile app can succeed if there are a lot of other players in the field. You need a unique value proposition even if the core functionality of your digital product is similar to others.

Conflicting Priorities and Team Issues

It is a good chance when you are building your app with a partner with the help of your team. You should expect some sort of conflicting priorities from some key members. And if your team developer breaks down, the road in front will be a tough one, and you will likely flop.

Various companies of mobile app development in US provide a great app for both Android as well as iOS users. You need to make sure you do it with the people you can trust when you move forward with building a mobile app. It`s also necessary that you should be able to work well with those you choose to build an app with.

The most successful app we have worked on was by two brothers with incredibly complementary personalities at digital authority partners. There were many issues along the way, but by sorting them all out the app is now worth a bit over millions.

No Idea to Monetize Your App

If don`t have a well-defined road to profitability your app will sooner or fail and the good thing there are plenty of ways to monetize your creation. You can also run paid ads and offer a paid subscription. Make sure to have a definite road to profitability strategy right from the outset. And they will make your execution level progress without any hitch.

Cash Shortages Take the App to the Next Stage

Your mobile app costs money to plan, design, develop, and launch the whole market. And if you run out the cash in starting, in the middle, or near the end then you are in for a big surprise. After launching and building your app, you still need some money to tide your company over until profitability. For this reason, it becomes important to have a conservative budget that is well-planned and generously funded.

Engage Customers Better

Having a mobile-ready site used to be sufficient to keep mobile users engaged. You need a mobile app to offer users better appointments and Communication avenues. And it does not matter what you are products are, your customers should have an effective way of getting in touch with you.

Incorporate a help desk, feedback, and live chat feature within your mobile app. In the way your business interacts, connects and communicates with the customer, these features can make a huge difference. A customer-centric mobile app is a phone, text messaging, and chatbox all rolled into one.

Make Your App Stand Out

Instead of iterations, there are always some core features that make your app unique. There are also many ways to make sure your app has them. A successful app always makes the most of the latest features in both Android and iOS. New features help you smooth out the user experience as people hop between system apps and your application. You can add a seek bar to an audio notification to control playback in Android 10. Other additions are the dark mode and access to system settings right within your app.

Integrate With Other Apps

Another way to enhance your app is to integrate it with thyroid party apps. Users can access your app`s content like photos, from other apps and jump straight into your app to perform some actions. If you are developing an iOS photo editing app then you can make your photo filters available in the native photo app.

Log Issues And Users Actions

When you keep iterating your mobile app, it will help you log functionality in place. And the app logo helps identify bugs and expedite the whole QA process. Analytics services give you a well-mannered picture of how people make use of the app.

Select a Distribution Model

Whether you are developing an app for the general public or internal use, and it will have a different distribution model. You can build up an app by uploading it to an app store and downloading it from your server.

App Store Distribution

When you market your app, you have to remember that your app is available via an app store, which is ASO. An app store optimization is a huge topic, and there are quite
Things that influence your app visibility in the app stores.
• Description and keywords
• Screenshots and videos
• Icon and the name of the app
You can choose one of the app store tracking services, like Sensor Tower, to track the opposition and perform your app marketing strategy.

In House App Distribution

When the app goal only your employees and doesn`t have a demo account, you can still make the app available via a link. Also, you need to procure enterprise licensing for such in-house apps and make sure the app has periodic contact with the internet.

Listen to Your Customer

Whenever the app is out and people start using it you need to be ready to handle reviews. It helps if you have hooked the app with a user feedback SDK during development. And these platforms help you answer your customers` concerns before they voice them from end-to-end app reviews.

Develop an MVP

When you have validated the UX, then you are ready to form a prototype for MVP. It includes enough features to justify releasing the app into the wild and feedback that will help you iterate your app further. One of the most general misconceptions of first-time entrepreneurs is that they will make it with their business goals because they have a great idea.

We still see many entrepreneurs charge app progress companies to overbuild their MVP. Instead of overbuilding get a market as soon as possible with as few features as possible, test them out with real users, and then nimbly make changes based on user feedback. For this, we launch 10 production-ready web apps and mobile apps per year.

We can tell that the build of the build measure learn web development cycle is always the easiest part. The harder part is that where every entrepreneur has to figure out how to stay true to their vision while listening to users and adapting the MVP into something they love.

Setup Continuous Delivery

You need continuous delivery to get into this mentality of constant change. This continuous delivery includes methods and tools that allow your app development team to ship updates nonstop. All these features and bugs that have been confirmed mechanically become app updates with a negligible effort from developers. Therefore, users get to play with new features as soon as they have been tested.

Use competitive technologies

To keep your mobile app evolving, you have to ensure it’s backed by modern technologies that give you an edge. Android apps used to be created in Java, but today, Kotlin is a clear winner, allowing Android app developers to produce products more rapidly. You have to get sure the tour tech stack is competitive –

• Use SDKs that boost the development of boilerplate features, like authentication.
• Seek advice from your app developer on native vs. cross-platform.
• Glean from your competition by using a tool like app figures.

It’s also important to select compatible technologies whether that is python is healthcare or bank-level encryption for fintech app development. Let us take an example about incorporating AI. In 2020 there is no hotter idea than adding artificial intelligence to anything with valid reason. It’s a rare trend that already a clear value adds to everyone on the continuum.

Few extra tips on selecting compatible technologies
• Explore which programming framework is best for your future application.
• Decide if machined learning is right for your enterprise.
• Learn the difference between android and iOS UI design for react-native.
• Consider a mobile-first design and development plan.

Protect Custom Data

Whatever you are developing a social media app like Facebook that shares users’ data with advertisers, privacy laws are becoming more stringent than ever. In a certain industry like Fintech and healthcare, liability is higher at the early stages. You only need to set up compliance at the early stage, encrypting data in the transfer as well as data at rest.

Most of the smaller startups we worked with had to deal with GDPR compliance.
Few things you should keep on the radar when considering data security:
• Using privacy as a service solution.
• Adhering to best practices like data encryption and support for HTTPS.
• Privacy legislation knowledge like HIPAA and GDPR.

There are many myriad services out there now that help app developers handle privacy and are accessible to entrepreneurial budget.

Concluding Words

Mobile app development is continuously changing. If you’re building apps today using the information of years, you won’t be able to stay competitive. As a reseller, you can treat the 2024 mobile app trends like your bible, which top app development companies follow in US. These great tools will make your life easier when it comes time to build your app. 

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Why You Should Choose Progressive Web Apps for Ecommerce Business https://richestsoft.com/blog/why-you-should-choose-progressive-web-apps-for-ecommerce-business/ Tue, 09 Feb 2021 12:45:01 +0000 https://richestsoft.com/blog/?p=6089 Although there are several e-commerce web apps available on the market, PWA is the preferred choice as it provides advanced web features and a close app – such as user experience. While various apps have been considered the best choice for brands to use e-commerce apps for their business, one called Progressive Web App (Pwa) […]

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Although there are several e-commerce web apps available on the market, PWA is the preferred choice as it provides advanced web features and a close app – such as user experience. While various apps have been considered the best choice for brands to use e-commerce apps for their business, one called Progressive Web App (Pwa) offers the ability to activate the potential of an e-commerce store or brand. In this blog, we’ll focus on the business benefits of progressive web apps to understand why they are a major upheaval.

Progressive Web Apps (PWA) allows you to create a faster and better experience for your customers who visit your website with any device. Pwa’s seamless offline functionality allows your users to stay connected with your e-commerce business, which can be used to improve retention and retention rates.

One of the key advantages of Magento 2.0 PWP is that it is embedded in the future of e-commerce by allowing users to access the best of both worlds – online and offline – in the same app. The top mobile app development companies in India help to get the best that you need for your business.

The advantage of progressive web apps is that you don’t have to create your own mobile app page and optimize the page for traffic and app downloads, much like native app marketing usually works.

If you don’t have much time or budget to develop native apps, you can improve your conversion rates for the Web and mobile devices and want an improved customer experience, rather than developing a “progressive Web app.” If you have ever opted for a progressive web app development service, you should consider whether it would be an appropriate business decision to save on development costs.

Why Progressive Web App Is a Better Choice?

You can find out when native apps are better and when a progressive web app is the better choice. Depending on the company, a progressive web app can be a great solution for your business, but there may be better alternatives.

If you are a growing business, you might want to consider taking advantage of the above benefits and developing a Progressive Web App for special needs. When choosing between a native app and the progressive web app, the best option is the one that suits your business’s individual needs, no matter how you choose. The difference is the difference between the two types of app development services that are available in the market.

Hopefully, the information in this blog post will help you choose between a progressive web app and an appealing website. If you have no plans to enter the niche of the web or desktop, or if your users are mainly mobile, there is no compelling reason to think about building progressive web apps.

Progressive Web apps are the best combination of Web and mobile applications and offer a native app-like experience. A Progressive Web App thus gives your customers access to the full range of e-commerce products and services available on the Web.

With our Magento 2.0 Store, we have developed a comprehensive set of tools that help you easily transform your entire e-commerce site into a fully native app. You can take advantage of a progressive web app for your website and mobile app by developing a Magenta PWA Front – in just minutes with advanced web development tools.

Choose Better Version

With a progressive web app, you can choose which version of PWA you want in your App Store and provide the user with your website address. Businesses can promote progressive web apps with engaging websites through paid search engine marketing, and use the same on their own websites to bring progressive web apps to users, and their web apps appear in search engine results such as Google, Yahoo, Bing, and others. You can view the app stores to get access to the progressive web apps for your website.

How Is PWA Important For Ecommerce Web Development?

In 2019, progressive web apps for iOS and Android are emerging on a large scale in various industries, and e-commerce is no exception. Progressive Web App (PWA) is making waves in the tech, which many are hailing as the future of e-commerce.

Progressive web apps integrate the best features of both websites and mobile applications to create a second customer experience that is unparalleled. The seamless offline functionality of a PWA allows users to stay connected to the e-commerce business, which can be used to improve retention and retention rates. We support the packed features of the Progressive Web App, which qualifies it as one of the most effective tools for promoting engagement and retention.

We are confident that Magento 2.0 PWA is the future of e-commerce, as it allows users to access the best features of both the web and mobile applications in one place. Reliable performance and fast accessibility drive traffic to Magenta 2 and the progressive web app it uses will drive growth and customer loyalty.

For this reason, the Progressive Web App (PWA) could represent the next phase of mobile web optimization. Progressive web apps can replace the need for native app development and allow retailers to offer their customers a single access point, rather than a mobile website or a dedicated app. A Progressive Web App will thus enable customers to have access to the best features of both the Web and mobile applications in one place.

Benefits

There are significant benefits of PWA technology and we’ve given you 6 reasons why Progressive Web Apps could be better for your website.

Better User Experience

Progressive Web Apps (better known as PWA) is a type of web application that uses the latest technologies to have a better user experience than its native counterpart. Simply put, a progressive web app has the look, feel, and experience of a native application, and builds on the web development achievements that build a website and how an app works.

It combines the smooth user experience associated with native apps with a web stack of JS, HTML, CSS, and JavaScript. Pwa is simply a built-in (HTML, CSS, JavaScript) PDA for creating web pages that work like apps and have all the features of native applications such as user interface, navigation, multi-language support, and more.

The nice thing about Progressive Web Apps is that you can use a web application instead of a native mobile application and behave in the same way. Progressive Web apps offer native apps – such as experience and behavior the best combination of Web and mobile apps.

This can bring many benefits to your e-commerce website and can be easily downloaded by users And they can create as many e-commerce websites as they want. If you plan to start an online business, you can engage the best Web Development Company for your desired business solution.

Improve Conversion Rate

If you don’t have much time or budget to develop native apps, you need to improve your conversion rate for web and mobile devices and want an improved customer experience, and then you should build progressive web apps. If you ever choose a progressive web app development service, you should consider whether it would be an appropriate business decision to save on development costs.

For more examples of progressive web apps, see our list of modern e-commerce companies using SPA, PWA, and React Frameworks. The responsive web design allows merchants to connect their customers to their e-commerce stores. For developers and customers who need a mobile, appealing website to work with, Magento has introduced its “PWA Studio,” . It allows developers to build online shops with websites and platforms that actually look and work as mobile apps. Below are some examples of why companies need to invest in eCom design.

This new type of app represents a new way of building responsive websites. It uses the addition of technology called “service workers.”
Simply put, a progressive web app is a way to take advantage of success on mobile platforms. It’s about creating a website that looks and feels like a mobile app for your users.

PWA for e-commerce integrates the high conversion capabilities of a native app. Thus, with a progressive web app design for mobile users.

Makes Website App Attractive and Creative

A Progressive Web App is a Web site or Web app that looks like a mobile application. It combines the benefits of both approaches. A PWA (Progressive Web App) is the technology that makes your website look, feel and behave to some extent as if it embeds a native mobile app. It is more designed to promote the mobile conversion of your e-commerce store. It can be used between native and mobile apps, websites, and browsers. The Progressive Web Apps are what leads to building an app that feels and looks like the native one.

Some Reasons to Choose Progressive Web Apps for Ecommerce Business

For making bespoke E-commerce app and web solutions, you can approach a progressive web app development company. To build user-centric E-commerce mobile apps and portals, there are various platforms and technologies available on the market. Progressive web applications not only do an enhanced job, but they are also light on your pouch. Here are some reasons to choose progressive web apps for E-commerce business:

No Difficulty Of Use

An application drops 1 out of 5 of its users if they have to go through a compound procedure. To installing and using it, the number of steps from searching an application is dramatically reduced with a progressive web application (PWA).

In a web browser, the user can easily search for the application itself. You want to reduce all the perplexity of the user as much as possible as an E-commerce store owner. Because of these fewer steps, it becomes an essential part of the overall user journey. The rate of alteration is a crucial metric to track for an E-commerce store.

Even if you spend countless hours and thousands of dollars in making a great E-commerce website. There is no point if users appear, surf, and run off without buying anything. These apps help in growing the conversion rate as they are fast to load.

Rapid and Simple Development

It is easy to build up a progressive web application as compared to developing an inhabitant application. Allowing them to repeat the same codes and modules, Google has made sure that the developers can use reusable codes. The progressive web application is for you if you are an E-commerce business owner. Thus, who wants to propose the customer’s inhabitant app like features in the shortest possible time.

Progressive web applications are faster, cheaper, and comfortable to develop than native applications. You should have a website, an iOS app as well as an Android app to reach the targeted customers. It is possible from each corner of the internet. You can build up a progressive web application to work saving a great chunk of bucks. It saves time without compromising on the user understanding.

Reduced Gap Between Customers and Businesses

Your users would not need to download the application with a progressive web application. When users going through the process of installing an application then it decreases the cognitive load that users often experience. Users are now turning into conscious of the number of applications they have on their mobile phones.

As mobile storage space becomes limited and simplicity in terms of keeping mobile apps is a fresh usual. Users don’t install applications because many apps already have on their Smartphones. If various apps will be on phone, they will make it slow to phone. That is the reason why you need to reduce the gap between customers and businesses.

Performance, Engaging, and Indexable

The progressive web application is responsive and fast and that is its significant advantage. During loading of a PWA, the user does not have to wait. If it does not respond to their taps or clicks within 3 seconds, online shoppers would leave a website.

A progressive web application works markedly faster getting the user their best experience. Even in poor network conditions where a native application fails on its quickness. Apart from this, another important advantage of a PWA is that progressive web apps are shareable and indexable. The user can search on the traditional search engines such as Bing and Google even for a PWA.

It gives a native app-like experience to the users. PWA can be accessed by the users since they used to access the native application. On a PWA, the engagement level of a native app is not compromised.

No Automatic Updates and App-store Charges

In a progressive web application, automatic updates work like a simple website update. Where it takes place all the process of updating at the server end. To always have an updated web app, allows the end-user. Either your tech partner or a business owner would need to pay subscription charges to the app stores. Without affecting the visibility of your site you can avoid these charges. You can reduce your dependency on the application stores and their conditions. Thus, by changing terms by choosing to start a progressive web application. Whereas on these app stores your native app may be unseen to your customers. To improve its visibility, a PWA can be worked on the search engines.

Flawless Offline Functionality

This attribute of progressive web apps allows users to stay connected with your E-commerce business. So that can be used to retention rates and improve engagement. It permits no dependence on the compromised networks; it is the beauty of this feature of the progressive web application. So, to enjoy the app more conveniently and eliminate the compulsion of network connection this allows to users.

It permits retailers to prevent consumers from leaving their catalogs that convert into prompts the enhancement of customer preservation. With the feature of offline functionality, the progressive web applications also hit stunning semblance of any native mobile app. So, it provides users better engagement experience.

Final words

These are some reasons to choose progressive web apps that will help you to grow your business. Consult the best mobile app development companies, India to get the best and effective results. At the end of the blog, I want to say, please tell us in the comment section that, which point you most like in this blog and give us your precious reviews.

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Why Businesses Should Have Accessible Web Design? https://richestsoft.com/blog/why-businesses-should-have-accessible-web-design/ Mon, 07 Dec 2020 06:21:40 +0000 https://richestsoft.com/blog/?p=6044 Web accessibility is the creation of a website that as many people as possible can use, but in the long run, it may prove more important than most companies realize. Internet accessibility should be the first thing you think of when designing your website for a small business. Web accessibility means designing and developing a […]

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Web accessibility is the creation of a website that as many people as possible can use, but in the long run, it may prove more important than most companies realize. Internet accessibility should be the first thing you think of when designing your website for a small business.

Web accessibility means designing and developing a website so that people with disabilities can use it. At the most basic level, Internet accessibility ensures that disabled users can access your website in a way that works for them.

By respecting the accessibility of the website, you are ensuring that everyone can visit, navigate, interact, and understand the contents of the website, regardless of whether they have a disability. Internet accessibility simply ensures that the functionality and content of your websites are accessible regardless of physical barriers.

If you are a website designer, it is your responsibility, whatever type of company you work in, to ensure that your website design does not discriminate against disabled visitors to your website. No matter what you do with your web design, whether it is tailored to people with disabilities or not, no matter what company you work in. Remember, however, that people with no disabilities are your potential customers, so the a designer agent or website.

Say Goodbye to Lawsuits

Companies that want to avoid discrimination or legal action should work to implement an Internet accessibility policy for their web design. Although it may indeed be a legal requirement in some countries, the best reason for including Internet accessibility is that it benefits everyone, not just people with disabilities. If it is not enough to make a business case for the accessibility of your web design to support your point of view, consider whether the business case aspect is important to you.

Of course, you can Google it, but I would rather get a recommendation from someone who specializes in checking the accessibility of websites. An Accessible Web Design Consultant should lay the foundations for your website, which is created by an established website design company.

This professional can test and implement barrier-free web solutions for your business, regardless of the size of your product. Use Outlook Business Solutions to test the accessibility of your website and develop an accessible UI and web design solution. These professionals can test and implement the accessibility of websites for all your companies, regardless of size and products.

When you design a website that meets the requirements of the ADA website, the top web development company has a great guide to creating a professional, bespoke website design that goes beyond creating accessible website designs. Mind you, Web Accessibility promotes the universal design of the Web and contains many articles about accessibility on the Web. Just studying some of their articles can give you an idea of what a website looks like that is accessible.

Enhance Visibility of your Website

Of course, not all accessible websites are accessible or combin, but there are some simple features that designers can integrate to make their websites accessible to people with disabilities. Accessible web design improves ease of use and increases the number of people who can visit your website, ultimately increasing visibility for your virtual world.

Providing an accessible website is the best way to do this for businesses with people without disabilities, as adding web design with accessibility standards to a website improves search engine optimization by making it more visible to users. This can help your business deliver a more inclusive web experience that works for all users, regardless of their physical ability or disability.

Get Good Recognition

Some e-commerce companies, which see Internet accessibility as a burden to be fulfilled, do not think of the sheer number of people with disabilities. Inadequate accessibility of the site to disabled users is a bad UX, and this kind of bad user experience can stop customers from ordering directly through your site.

Many may be interested in your products or services. But once they get to your websites, they may not be able to navigate or contact you to buy anything, even if their website is accessible only to people with disabilities, according to a study by the US Department of Transportation.

Responsive Web design Increases Usability

When building an accessible website, you can use various designs and web development practices to help people with disabilities navigate your website.

One of the most important things web designers should remember when creating accessible websites is a responsive web design, which can help design websites that eliminate accessibility, such as websites for disabled people.

The most obvious advantage of Internet accessibility is that it helps people with disabilities to easily access and navigates websites, content, products, and services. The most obvious advantages of Web Accessibility are the fact that Web Accessiones help people without disabilities to enjoy the content, products, or services of the website.

Improve SEO

The best and top advantage of web accessibility is better SEO. The main goal of SEO is to bring more traffic to your website by ranking it in the top Google Search. Search engines are mainly text-based.

They rely on a crawler to read the content of the website in order to rank it well. Screen readers, tools that help blind people read online content, work just like search engines.

Furthermore, when you add more accessibility features such as alt text for the images and other video transcripts as per the guidelines, you can improve your SEO. As a result, your websites become more accessible to both so that you can target your search engines and audience well.

Why is Accessibility Important For A Website?

Web accessibility should be the first thing you think of when designing a website for a small business, but in the long run, it may prove more important.

Taking steps to make your site accessible should make it accessible to all you should do today. Accessibility to the Internet is more than important, it is also important for your business.

The UAAG document explains how you can make your website more accessible and, in particular, how to increase the accessibility of your web content.

The WCAG document is primarily aim at developers, designers, and accessibility experts. It is divided into three areas: Web Accessibility, Web Design, and Web Tools. It explains in detail how to make the Web accessible to a wide range of users, from beginners to advanced web developers.

Accessibility is the way to ensure that your website is also available to people with disabilities. You will therefore have access to the goods and services that your website offers, as well as to the content of the website itself. Making a website accessible means that it is not only not design for use, but is also manifestly unsuitable for children.
However, there are times when the distinction between accessibility and user-friendliness is important, such as in the discrimination against people with disabilities or in the definition of specific accessibility standards.

One reason why people think that Internet access is essential for equal opportunities for people without disabilities is, for example, that they try to use a screen reader. However, as it is expensive and difficult and in some cases legally mandatory, it can be expensive or difficult not to achieve accessibility. If you understand the social inequalities that result from an inaccessible web, you will probably want to do your bit.

Equally Accessible Rights

It is important that the web is accessible to all, in order to provide equal access and opportunities for people with disabilities. Internet accessibility is about giving everyone access to the same information, regardless of the disabilities a user may have.

This means that websites, digital tools, and technologies must be available to all, including people without disabilities, regardless of their physical or mental condition.

Web accessibility means that websites, tools, technologies are designed. Also developed to be accessible to people without disabilities. The accessibility of the Internet makes it easier for people to find, access, and use websites successfully, resulting in more users and increased usage.

Although Internet accessibility is about providing inclusive access to websites for disabled and situational users, everyone can benefit from this basic principle by facilitating the navigation and use of websites regardless of their physical or mental condition.

Mobile Accessibility

Mobile accessibility also draws its advice from internationally recognized standards, such as the guidelines on web content accessibility. The guidelines for website accessibility published by the US Department of Health and the Federal Communications Commission (FCC).

These guidelines, often called the “gold standard” for Internet accessibility by courts and legislators in the United States. These are part of the content accessibility guidelines created by the Web Accessible Initiative with the goal of making the Internet an inclusive space for all, regardless of disability.

The WCAG document explains how to make web content, including web applications, more accessible to people with disabilities.

More specifically, “men and women of all ages, genders, races, ethnicities, sexual orientations, gender identities, physical and mental illnesses, mental illnesses and physical disabilities can perceive, understand, interact with, contribute to, or perceive and interact with the Web.”

More…

In concrete terms, it means that “people with disabilities can perceive, understand, interact with, and contribute to the web. Simply put, the Internet accessibility standard means that people with disabilities can also surf the Web.

Accessibility on the Internet means not only that they can use it, but also that it can be used by people without disabilities.
Web accessibility refers to the ability of websites to be easily access, entered, and used by people with disabilities. Simply put, Internet accessibility means that people, especially people with disabilities, can use a website comfortably.

Accessibility of websites is part of a website which design to improve people’s ability to use them independently. In particular, it helps people who do not speak the language well, such as people with disabilities.
To make things a little easier to understand, we can compare and compare the accessibility of the Internet with other, more common forms of accessibility.

Benefits of an Accessible Website Design

When designing a website, many developers and business owners tend to overlook the importance of website accessibility. Although the needs and benefits of Internet accessibility can be overwhelming, confusion may arise about what you actually need to do to make your site ADA compliant.

Now that you know how beneficial it can be to maintain the accessibility of websites, let’s go over some common methods that make websites more accessible. If accessibility is not integrate with functionality of your websites, you will be forced to undertake some kind of refurbishment.

Improves User Experience

Although it is not possible to design a website that is accessible to everyone on the planet, a few changes of common sense can go a long way to helping people with disabilities use their website.

Not to mention that the tactics you use to make your website more accessible to users with and without disabilities are generally beneficial to users, as these techniques improve the overall design and usability of the website. Accessible web design improves the user experience for all users and increases the number of people who can visit your web pages, ultimately increasing revenue and visibility in the virtual world.

User-Friendliness

User-friendliness improves: accessibility makes it easier to use your website, including for people with disabilities, although non-disabled people can also benefit from a more usable website. Making a website accessible makes it easier for you to reach a wider audience, as it is now easy for people with disabilities to navigate.

Accessible web design benefits not only people with disabilities but also those who do not, making your website more accessible to a wide range of people.

Providing accessible web design and supporting functionality to all users is the ultimate goal of ADA compliance websites. To make your website accessible to all, you need to open the door to a wider audience and also make a big contribution to making the web accessible to all. Making a website accessible to all should be of paramount importance to you as a developer or to everyone else behind the website.

Broaden Your Market Penetration

Internet accessibility merely ensures that the functionality and content of a website are accessible regardless of physical barriers. By making your website accessible, you ensure that everyone can visit, navigate, interact, and understand its content, regardless of whether they have a disability. This ensures that everyone has equal access to the website, regardless of their limitations or disabilities, whether physical or mental.

Increase Potential Visitors

Making your website or web application accessible to all will increase the number of potential visitors, users, and customers your website or app can attract and can offer significant financial benefits. By creating an accessible website, you can prevent potential legal problems arising from the use of third-party software or other non-compliant software.

Although it is not enough to make websites and web applications accessible to everyone. To emphasize this point, accessibility is considered the right thing to do legally and morally. In some countries, Internet accessibility may even be required by law.

Increase traffic

The accessibility of the Internet makes it easier for people to find access and use your website, resulting in increased audience and effectiveness. Accessible web content accessible to people with disabilities also improves the usability of the website and SEO and offers user’s benefits.

Although the ethical aspects of web accessibility are of great importance, accessible web pages can also improve the performance of the company or the organization as a whole. Simply put, an accessible website will broaden the base, provide a more equal user experience. It put your business in a better position than a competitor whose website is harder for disabled customers to navigate.

Knowing and understanding accessibility gives a web designer a competitive advantage that could be a winning factor for potential customers and a potential source of revenue for your business.
Whenever you publish new content, you should try to keep an eye on a number of design elements that improve accessibility.

Planning accessibility during the development of your website is the first step in creating a website with a high level of accessibility and a good user experience for all users.

The most obvious advantage of Internet accessibility is that it helps people with disabilities to enjoy your website content, products, and services. It means creating a website that is accessible to as many people as possible, including people without disabilities.

Final Words

If there is one thing you should take away from reading this page, it is that Internet access is not that difficult to integrate into your process, and most, if not all, of these tips, should already be part of the design process of your website (or at least the first step).

Although it is not possible to design a website that is accessible to everyone on the planet, a few changes of common sense can go a long way to helping people with disabilities use websites. Although there are many comprehensive ways to improve the accessibility of websites, these are easy to implement and make it much easier for everyone, not just people with disabilities, to use websites.

Sites like Facebook and Twitter are not always accessible to people with disabilities, but the web design community has taken up the challenge of offering accessible alternatives. If you are also interested in web designing, consult one of the top web development companies in India.

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List of Best Apps in Marketo Picked by Sales Reps https://richestsoft.com/blog/list-best-apps-marketo-picked-sales-reps/ Mon, 17 Oct 2016 05:53:06 +0000 https://www.richestsoft.com/?p=2955 Whatever we do in business, its Marketing always comes first. It has been recognized as a leader in the industry. Third party apps help sales team to understand and interact with the hottest leads and give them the best opportunities for smart selling. It helps you to transfigure digital marketing with constant product, innovation, and […]

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Whatever we do in business, its Marketing always comes first. It has been recognized as a leader in the industry. Third party apps help sales team to understand and interact with the hottest leads and give them the best opportunities for smart selling. It helps you to transfigure digital marketing with constant product, innovation, and even a robust partner ecosystem.

Marketers just speak the language we speak. Apps are the game changer consider it being a sales app or marketing app, or developers’ app. Sales reps need many tools in this field such as great looking e-catalogs and even route planning.

Sales apps link the sales company’s ERP system to identify the items and quantities which are available in the stock. The mobile app offers you an easy way of marketing which is very easy to use and items can be added to orders with a single click. A buyer in return gets an enhanced customer experience and makes the sales job easier.

Benefits of having sales app:

  • Helps in accessing additional resources.
  • Sales conversation doesn’t get limited to a single place.
  • Sales material can be stored in a little piece like presentation, catalogs, photographs, and videos.
  • Sharing the screen with customer starts a good relationship

Now let’s look at some apps which are required by every sales representative on his/her phone:
Sales reps are always on a constant go, like they are in a meeting, with a client, running to a team training or flying out for a presentation. At that moment, mobile access to sales apps becomes a necessity.

Except for company software, they can also go for downloading productivity, educational travel or some useful apps to optimize their time.

Some such favorite apps were chosen in Marketo by the sales rep, which eases their day to day sales tasks are:

1. EVERNOTE: If you forget to add a title, Evernote enables you to tag notes by location by easily placing a memo.

2. DRAGON: If you don’t prefer written notes, you could even translate voice memos into text with the help of the dragon. This can even happen for text messages and emails.

3. SLACK: You want to keep in touch with your colleagues or clients, go for this handy chat app.

4. CAMCARD: There are a number of business cards sales representatives need to carry but have you ever thought of what will happen if they ever forget it. Camcard digitizes business cards in a form of simple photo and saves the information to mobile contacts.

5. KEYNOTE: Keynote- an app to unleash your creative artistry where you need not pull out your laptop.

6. MOBILE CRM APP: Get the associated app to that of the CRM used by your company. You need not worry about updating CRM on your PC after a tiring day. You only need to pull out your phone and add info.

7. DROPBOX: Send large files without an error “this file is too large to send”.

8. E-SIGNATURE APP: Use an e-signature system like Docusign, Adobe ecosign to download a mobile app which allows you to sign anywhere.

9. CLOSE THE SCALE: When your buyer is ready to sign, one final nudge is required. This app contains video tips on closing the sale virtually in any situation.

10. DOC SCAN: Snap a picture and get a PDF or JPG file in return.

With more than 1000 sales apps pre-integrated to extend the power of Marketo, these apps have the additional tools for best marketing.

Gain in-depth knowledge of Apps available on Marketo LaunchPoint from our Marketo Consultants.

Call : +1 315 210 4488
Email : info@richestsoft.com

Marketo Apps

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Best E-Commerce Website Trends Witnessed in 2016 https://richestsoft.com/blog/best-e-commerce-website-trends-witnessed-in-2016/ Tue, 13 Sep 2016 07:53:29 +0000 https://www.richestsoft.com/?p=2863 Which storekeeper doesn’t want customer? Whether it is a digital store or a physical store, without the customers it’s just an inventory. A good amount of footfall is everybody’s desire. That footfall is website traffic for e-commerce websites or e-commerce businesses, which is possible with out-of-the-box website optimization techniques. Today, we will discuss the latest […]

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Which storekeeper doesn’t want customer? Whether it is a digital store or a physical store, without the customers it’s just an inventory. A good amount of footfall is everybody’s desire. That footfall is website traffic for e-commerce websites or e-commerce businesses, which is possible with out-of-the-box website optimization techniques. Today, we will discuss the latest trends e-commerce websites followed in 2016 for more traffic. And, these website trends are not going out of fashion anytime soon.

1. Longer Content
It is a big change that we noticed on e-commerce websites. A few years back, there was only title and description of the product. Now, the e-commerce websites have started including the complete specifications of the products, reviews. This is because they can insert more keywords in the content for its better ranking. And, it was the demand of the users also. They wanted to know more about the products. With longer and detailed content pieces they can find all the information under one link.

2. Video Content
The second in our list of e-commerce website marketing trends. If we talk about a few years back, when the internet speed wasn’t that good, people usually avoided videos. They were putting the negative impact of user-friendliness, but not now. The trend has definitely changed. With higher internet speed, people are willing to watch the video of the products. 1 minute or a 2-minute video showing the product in use are in huge demand and e-commerce websites are supplying the demand.

3. Speed, Speed, Speed
With larger content, images, videos of 1000s of products, your website speed tends to decrease and Google doesn’t like slow websites neither the users love such websites. This raised the need for high-speed WebPages. Website optimization and code cleaning come to the rescue. The loading time of the pages fully loaded with multimedia are getting opened in shorter time, clearly, website optimization and code cleaning did this.

4. Mobile Marathon
Having a website was critical for businesses, but what about a business that is based only on online? What it critical for that business apart from a website? It’s a mobile app now, for easy access to the users. The difference in mobile apps for e-commerce websites is that it not only displays information, e-commerce websites’ mobile apps allow users to buy from the app too. And, all the other information available on the websites must be available on the app also.

5. Digital Shopping Assistant
For better shopping experience, e-commerce websites are introducing the Digital Shopping Assistant, to track your searches, recommend items based on your search, voice search, comparisons and much more. Digital Marketing Assistants are like the guys at a store that help you in choosing the right product. Digital Marketing Assistant is the advanced version of those. Digital Shopping Assistant is in trend, but only a few websites have implemented it and those who did are having good response. If you haven’t implemented it yet, do it now.

Next time when you visit an e-commerce website, note these trends. People miss these trends as they ease the user-experience and user only focus on his purchase and that’s what the purpose of an e-commerce website should be.

If you are in e-commerce business and want more traffic, give your website visitors a better user experience, then contact RichestSoft e-commerce website developers.

Call : +1 315 210 4488
Email : info@richestsoft.com

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Marketo Integrated CMS Platforms for Enhanced Digital Experience https://richestsoft.com/blog/marketo-integrated-cms-platforms-enhanced-digital-experience/ Tue, 05 Jul 2016 09:45:10 +0000 http://www.richestsoft.com/blog/?p=1155 A good marketer can sell ice to Eskimos. Apart from the negotiation skills, every marketer needs to show meat on the table to showcase to the buyer. In digital marketing, the meat is the websiteDigital. And, the website runs on the content management systems. CMS is your tool to present the content you want to […]

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A good marketer can sell ice to Eskimos. Apart from the negotiation skills, every marketer needs to show meat on the table to showcase to the buyer. In digital marketing, the meat is the websiteDigital. And, the website runs on the content management systems. CMS is your tool to present the content you want to showcase the way you want. If you are using Marketo, you get ample amount of good Content management systems integrated with Marketo that give you the lead you need in the competitive world.

Your choice of content management system can make or break your marketing campaigns. So, choose wisely, market well. We will discuss today the best CMS platform integrated with Marketo.

1. Acquia
Acquia offers organization products/services and support for Drupal. Drupal is an open-source web content management platform. Drupal allows companies to create and deliver customized content across the web and various social media channels. The flexibility in content structure and shaping that Drupal offers is critical for better deliverance. More than 1.5 million websites use Drupal CMS and having a Content Management System of this kind integrated with Marketo gives you a head start in the competition.
Acquia can be integrated to Marketo by adding the Munchkin Javascript via the Drupal theme. You can even integrate Marketo user profiles with Drupal user profiles.

2. Episerver Digital Experience Cloud
Your content representation can bring your potential customers close to you and Episerver built their Content Management System with that thought. It creates, manages and optimizes the overall digital experience for the user.

  • Live creation of the content and view how end user will view it.
  • Check your content’s view on multiple devices with one click.
  • Drag and Drop functionality to insert videos, rich media, form and other elements on the page.
  • Easy layout management saves time.
  • Show prioritized information first. Personalize blocks and pages.
  • Search term suggestions.
  • Episerver’s CMS integration with Marketo pumped up their bull in the bullfight.

3. Elcom Enterprise Web Content Management
Elcom introduces it Content Management System as the enterprise Web Content Management System that offers multiple opportunities that streamline your Campaign Management, Lead Generation & Nurturing with Elcom CMS.

Synchronize Marketo Community Data to target the personalized content to the targeted campaign members. Campaign members are set on the parameters of Time Spent on the Page, Pages visited and Downloads.

Integrate Elcom CMS with Marketo’s landing Page functionality. It also offers data syncing from the contact details filled in the form, captured user activity, and other user activity that helps in better lead management and nurturing.

If you need any assistance in integrating any CMS with Marketo, feel free to contact us. Our Marketo Consultants will guide you thoroughly right from the setup process to the optimization for better performance.

Give us a call : +1 315 210 4488
Drop us an Email : info@richestsoft.com

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4 Marketo Sales Tools in Marketo Launch Point for all Business Sizes https://richestsoft.com/blog/4-marketo-sales-tools-marketo-launchpoint-business-sizes/ Mon, 04 Jul 2016 03:44:21 +0000 http://www.richestsoft.com/blog/?p=1166 Do more and achieve more by integrating sales tools in Marketo. And, Marketo’s sales tools inventory has something for everyone. Marketo Sales Tools have applications for various tasks involved in the sales process in the marketing automation software. Take a look at these Marketo Sales Tools… 1. Birst To have a strategic look at the […]

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Do more and achieve more by integrating sales tools in Marketo. And, Marketo’s sales tools inventory has something for everyone. Marketo Sales Tools have applications for various tasks involved in the sales process in the marketing automation software. Take a look at these Marketo Sales Tools…

1. Birst
To have a strategic look at the sales and marketing campaigns, Birst is the First choice of the companies. Companies such as Jive, Citrix, CBS interactive, AT&T, Kellogg’s and American Express are already using Birst to track their marketing campaigns, data involved in it, customer lifecycle, lead cycle, cash cycle, interactions with their prospect on the web and social media channels. Along with that, Birst also offers analytical data enclosure not only from Marketo but also from NetSuite, Salesforce, Social Media Channels, Google analytics and more.

  • Birst, for authentication and data extraction, uses Marketo SOAP API.
  • It offers Bulk extraction of data.
  • Scheduled as well as Realtime Extraction.
  • Data exploration and analysis made easy and user-friendly.

2. Qvidian Sales Playbook & Analytics
Knowing the demographics, behavior and the stage of the buyer in the buyer’s journey, the content approach from the marketing point of view changes. Delivering the right content to the right audience at the right time keeps you on the right track for the marketing as well as the sales process. Qvidian Sales Playbook provides that data by fetching the data from other CRM sources and training modules.

Having all this data means you are halfway through. Your sales team has to use this data to tailor their sales messages. Qvidian Sales Tool, not only fetches this data but also creates Sales Playbook to guide the sales team and also suggest the recommended content, offer, message for the particular lead generated. It simply takes the sales team out from the puzzle and put them where they should be.

The analytical part of the tool tells the impact your content, offer and message approach has left in the campaign. The insight report generated, tells the strong as well as weak points of the previous plan.

3. Qualtrics – Marketo Integration
With over 7k customers, and half of the Fortune 100 companies, Qualtrics is serving some of the leading firms globally. A lead crossing through all the marketing and sales process is what your sales rep want to see. But, the prospects have the tendency to leave at any stage. Qualtrics Sales Tool in Marketo allows you to get feedback from every prospect regardless of the stage he is in. Qualtrics allow you to…

  1. Generate Personalized Surveys for Prospects.
  2. Assign the survey to a particular list prepared for a similar set of prospects.
  3. Analyze the data generated through the surveys.
  4. Take Action based on the generated data.
  5. Distribute or export the list from Marketo.
  6. All that from one tool that is Qualtrics.

4. Boulder Logic Reference Manager

  • Finding the right customers.
  • Tracking the right customers.
  • Interacting with the right customers.
  • Delivery to the right customers.

All of that and much more is offered by Boulder Logic Reference Manager when integrated with Marketo. Boulder allows you to do all these tasks via a central dashboard with segmented sections for easy use. The automating options in the Boulder reduce the manual / time-consuming steps in the Workflow. Funneling down the preferred choice of customers, increases the chances of getting good ROI, maximum sales boost up and the customer delight program is enhanced.

Need any assistance in integration of these Marketo Sales Tools? Contact RichestSoft’s Marketo Experts for best Marketo Consultation.

Call : +1 315 210 4488
Email : info@richestsoft.com

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