Richestsoft

RichestSoft established in 2009 and in this one decade, it has become of the best SEO companies in India. This organization offers numbers SEO services along with mobile and web development services.  RichestSoft helps numbers of a company to promote their business to the next level.  Main SEO services include:

• Pay-per-click marketing
• Online Reputation Management
• Link building Services
• On-page SEO
• Off-page SEO
• Social media marketing

Indeedseo

IndeedSEO is the leading digital marketing company based on India, help clients to accomplish high search engine rankings along with boosted sales and high-quality traffic.

They almost delivered 1000+ projects to 100+ clients and have an experience of 60000 hours with a 98 percent success rate.

Top Digital Marketing Services are.

• On-page SEO
• Off-page SEO
• Online Reputation Marketing
• Pay Per Click

Atechnocrat

Atechnocrat Web Solution is one of the best and leading web development and seo companies in India. Their web helps clients by lifting the business in the digital domain. Further, we are updated with recent technologies to support our client business to every extent. All in all, they take pride in crafting business and make them survive the challenges of the Digital World. The main services are:

• Digital marketing services
• SMO services
• SEM Services
• On-page and off-page SEO optimization

Hexadesigns

Hexadesign is the top leading web designing and digital marketing company in India. They are working with the formula of SEM, SMO, PPC etc. to help their clients to be the best digital marketing company in India. They believe that nice content is must to have traffic; the rest of the work does by SEO.

Top Services are:

• Search Engine Optimization
• Pay Per Click Services
• Social Media Marketing
• Content Management System

Lounge Lizard

Lounge Lizard is a digital Marketing Agency that excels in digital marketing automation, helps to increase the leads, and increasing sales.  They are in this business for 21 years and have perfected SEO Service and all things digital marketing. This company helps increase business profit and enhance revenue. Their content marketing services help to provide quality content to the users.  Their main services are:

• On-Page SEO Services
• Off-Page SEO Services
• PPC services
• SMO Services

Page Traffic

PageTraffic is a search engine-marketing firm situated in New Delhi, India, and its sales offices are in Chicago. PageTraffic was founded in the year 2002 with the objective of empowering e-businesses and generating the maximum ROI with effective SEO services. They do not only deal with the particular sector else, but they also indulge in every sector to provide the best services.  This organization has specialists almost in every sector. They are perfect in the following services:

• SMO services
• PPC Services
• ORM Services

Loginfotech

Loginfotech is a software and web development company with cost-effective capabilities.  This company is in this sector since 2011. They offer services like web development along with digital marketing and SEO services. Internet marketing is the primary service of Log InfoTech. Their process of doing SEO is Keyword Research, by Posting Regular Posts, Doing Competitive Analysis, Link Building, Social Media Analysis, Report & Analysis, etc. Their core services are:

• SEO Services
• SMO Services
• PPC Services
• ORM Services

Web Choice

Web Choice is a full-service web design & digital marketing agency mainly focuses to make the best websites and promote them to the next level. They know the importance of the website and make sure that they can provide the best and optimal results. Web choice is in this sector for 10 years.  They use the latest technology to get the best and reliable results. They pride in a great work ethic, integrity and most importantly end-results. Their main services are:

• SEO services
• SMO services
• ORM services
• PPC services

RG Infotech

RG Infotech is a Web Design and Development company. Along with of these services they also offer SEO services as well. They have 11+ years of experience in web-applications development as well as marketing services. They are providing excellent marketing solutions. Our aim is to provide you the latest, unique digital marketing solutions at quite affordable rates. We believe in long-term relationships with our clients through our aim on Customer Satisfaction, commitment to Quality and more than Customer Expectations. They offer:

• SEO services
• SMO services
• ORM services
• PPC services

Slamdot

Slamdot is one of the leading agencies in the US. They are offering excellent SEO related services to promote the business of the companies to the other level. Their work to create a strategy that targets your most profitable keywords and make continuous updates both on and off your website in accordance with Google’s Webmaster Guidelines. They focus to increase traffic on the websites on the requirements of the clients.  Thus, their major services are:

• Keyword research
• SEO Services
• Google Analytics
• Image Optimization
• On-Page and Off-Page SEO

Layercodes Technologies

Layercodes Technologies is a full-service Web design, Mobile App & Digital marketing agency based in India, USA, and Singapore. They have been serving clients nationwide since 2018. This creates and manage advertising and branding campaigns. They build custom website designs that are responsive and fully mobile compatible. Their major services are:

• on-Page SEO Services
• off-Page SEO Services
• PPC services
• SMO Services
• Digital Marketing Services

SA Marketing

SA Marketing is a digital marketing management company focused on quantity & quality lead generation activities for businesses by marketing their products and/or services to attract & retain customers. Through a variety of marketing & servicing techniques including online marketing, exhibitions, events, PR & third party suppliers, they get involved with their clients on a personal level to discuss online launch planning, online pricing & promotions, and sales. Their major services are:

• Digital marketing services
• SEO Services
• PPC Services

MyDigital Crown

Two entrepreneurs who believe in the power of digital marketing, Social Media, and are redefining the standards of delivery in the Digital Market started MY Digital Crown. The Company MyDigital Crown based in Mumbai As Top Digital Marketing Company providing a full-service digital marketing agency that has been excelling in the digital space for over 3 years. They help to increase the business and profit of the startup and already established companies. Their main services are:

• SEO Services
• Digital marketing services
• SEM and SMM services

Linefocus Technology Pvt. Ltd

Linefocus technology is a web and software development company in which they offer all services like web design, mobile application development, and resolving issues of their clients, etc. They already work with popular companies like Rotary, Bhavani, I-tek.ch, etc. Their SEO services include both On-Page and Off-Page Optimization. On-page Optimization includes keyword diagnostic, Content advancement, meta tag, Canonical/404 implementation, Header tag Optimization, etc.

Their main services are:

• SEO Services
• SMO Services
• ORM Services
• PPC Services

Imzuber

Are you looking for a reliable and trusted best SEO company India? IMZUBER provides the most trusted SEO service result-oriented services around the globe. They believe to deliver high-quality services to the customers so that they can get the best and valuable results.  The main aim of this company is to provide top-notch services so that they can promote the business of their clients to the next levels.  Their major services are:

• On-page and Off-page Seo Services
• SMO and SEM services
• Digital marketing services
• Advertising services

SEO Sherpa

This organization helps you to rank your website top of the search engines so that you can generate more traffic, leads and customers then SEO Sherpa can help you. Since 2012, SEO Sherpa has been helping businesses large and small climb the ranks in Google. SEO Sherpa now manages the search engine optimization for more than 75 companies, everyone from fast-growth start-ups to world-leading brands. Their best services are:

• SEO Services
• SMO and SEM Services
• PPC Services
• ORM Services

Caliber

Caliber helps big brands navigate through the evolving world of search engines, social platforms, devices, and consumer trends, driving ROI from data-informed content marketing and SEO consultancy.  If you want to improve your performance of your business to the next level, it is the best platform for you. Their core services are:

• SEO Services
• SMO Services
• PPC Services
• ORM Services

High Visibility

The major goals of  high visibility is to understand your business & what keeps you up at night so that they can develop a customized strategy that meets your specific needs regardless of size or industry.  This company helps to promote your business to the next level using their proven SEO Strategies.  Apart from it, HigherVisibility also designed and built a custom WordPress theme to properly compliment the high-end experiences that Barefoot offers. The most crucial part of the site was to create a search and filtering system that made it easy and intuitive for visitors to find their ideal vacation rental. Their major services are:

• SEO Services
• SMO Services
• PPC Services
• ORM Services

Wax Interactive

Wax Interactive is an international marketing firm known for its ability to bring clients and consumers together through design, brand building and interactive technology. The firm maintains offices in Belgium, Switzerland and France in order to deliver a multinational network of services in a variety of languages. Wax Interactive believes that the digital world is about both art and science. The company uses method and flair in its campaigns. Some of the company’s core values include using a combination of automation and human touch, stepping out of one’s comfort zone to take on new challenges, and leaving nothing to chance. Their major services are:

• SEO Services
• SMO Services
• PPC Services
• Local SEO Services

Bruce Clay

Bruce Clay, Inc. was founded in 1996 and quickly became one of the world’s leading SEO companies. The company also helps clients maximize their return on investment by offering pay-per-click advertising management services. The firm’s content management services help to deliver quality content that is appreciated by consumers and ranked highly by search engine algorithms. Their major services are:

• SEO Services
• Advertisement management
• Optimized web design

 Markitors

Markitors is one of the best SEO companies in coming days.  They are specializing in various digital marketing strategies such as Search Engine Optimization, technical and local search engine optimization etc.  They have highly skilled SEO teams that handle   various services according to their position. They are proficient in strategy, user experience, research, web design, search engine optimization, and social media campaigns. Markitors is the best option for small businesses who want an opportunity to make an impact. Main services are:

•  Search Engine Optimization
• Local SEO
• Social Media Marketing
• Digital PR Services

Final Words

In the nutshell, we can say that SEO services are highly in demand in the market these days. You can choose any best SEO companies in 2020, according to your needs and requirements. Do not forget to check reviews and ratings of the selected company before hiring.

So fix up your marketing goals and entrust your digital marketing to the professionals. This will help you focus more on growing your business, keeping your sanity and staying ahead of your competitors.

Read more: Top Web Designing Companies in 2020

The post Best SEO Companies in 2020 appeared first on Richestsoft.

1. Keyword Research : Keyword research is an essential step for search engine optimization. For this purpose, you must know about the landscape and keyword search of your current page. It is not fair, just do this approach once. No, it must be re-evaluated regularly to get the optimal results. As these numbers are changing continuously, so keep yourself up-to-date. According to your industry and location, use Google keyword planner. As a result, this tool will give you the complete information for search terms, how often they are used and analyze competition on those words.Furthermore, you also get help to know, how many relevant keywords are available with lowest competition and high search for your business. Finally, when you identify those terms, write down words for them. Any minor fluctuation for your search keyword may affect on your business. Thus, use these keywords in all of your efforts to optimize your website moving forward.Also,you need to understand where you are now in order to accurately assess your future rankings. As you get more comfortable, check every 30 to 45 days. You should see progress in website traffic, a key indicator of progress for your keywords
2. Content is King and must write it with keywords :  Content is the fuel for the internet marketing. If you are posting regular content, it will help your website to show up, more searches. Therefore, always keep the keywords in mind when dealing with content. The main motive of the content is to reach people who are looking for it. Always write content using keywords and try to use keywords in the posts and blog often but in a natural way. The main motive of the content is to reach people who are looking for it. You can also read blogs and articles related to the post optimization steps to enhance your ability.Titles based on keyword- help to establish the page theme and direction for your keywords.Meta description tags can influence click-thoughts but aren’t directly used for rankings.
3. Speed it up : Google has started to give plenty to the slow running websites. So, it is mandatory to keep in mind that your page is always up to speed. Fortunately, it is done with the help of a tool. Google Speed Insights will notify you about the slow speed of your website and it will give you suggestions as well how to make up the speed.It is significant to do this frequently and even follow up on those recommendations. Things you are doing on your websites like posting new content, new products or pages can slow your website down. Obviously, you don’t want to get punished for slow speed as you have no idea about it.
4. Use Landing Pages : You want that every single one who is visiting your landing pages to keep your keywords in mind. If you’re making a landing page for a fresh product or advertising, try to work on on a keyword that is more significant to your specific product into the title and body copy of the page.A well designed and fully formatted landing page is really helpful to boost traffic on your website. Try to use long-tailed keywords throughout the landing page. On-page SEO checker tool should be used to check the ranking of your website. Design should be attractive, If your content is beneficial, but the design is outdated, the visitor will never visit your website again.Finally, build links from your existing content to your new landing page. Links are huge ranking factor for the google, without quality link, your page will not get a high rank for the searches.If there are multiple keywords you think apply to this promotion or item, then you can focus on the multiple landing page with one keyword for one page. Do this too often, otherwise, it will affect on your website’s speed so be sure to delete under performing landing pages.
5. Update your title pages : It is an important question that what are page titles of your website? Most of the businesses have the simple page title same as their business name. It is good if your business names are perfectly optimized, but it mostly impossible. Try to add something creative, but don’t forget to include your #1 keyword in it. It must be according to the business title+ top ranked keywords.

Crux of the Matter
User friendliness becomes an important factor for the optimization of your website.You will get more visibility, once your website get’s rank in the first page of the google.. It is highly appreciable if you got rank in the first page of the google, because most of the people don’t look at the second page.With these five steps, your website will be reliably giving you ideal outcomes. Make certain to efforts to attain those outcomes, find what works and what doesn’t. SEO is not a game of single day. Your dedication and full concentration will definitely give fruitful results. SEO is necessary to realize the Google that your content is useful and relevant.

The post Steps To Optimize Your Website – A SEO Checklist appeared first on Richestsoft.

The Internet user, or more precisely, the user experience is more than ever the priority and must be the starting point of any reflection and design of a website, especially concerning its referencing.

Do you update on the issue of SEO was not one of your 2018 resolutions? You should, however, because the year 2018 has arrived and with it the new SEO trends not to be missed.

Think Mobile First

Did you know that on a global scale, we spend much more time browsing on a mobile device than on desktop? In any case, now you know it! And this information changes the situation for you, the owner of a website.

A user who opens a page on his mobile, expects a clean layout adapted to his screen. If it does not, it closes it right away. And of course, for your SEO it’s bad!

The solution is simple: check that your site is mobile friendly and, if not, go to responsive design. When we talk about responsive design, we are talking about sites whose design adapts to smaller screens, that is to mobile. There are plenty of things to consider, such as the size of the images, the size of the call-to-action buttons, the size of the font, etc. It seems complicated to you? There are tutorials on the internet that help you make your site responsive.

If you want to start creating a website, some  Web builder allows you to create your site respecting the conditions of Mobile First.

Warning: Do not neglect the content in terms of relevance in their mobile version.

For Google, web content and mobile content must be identical except for the layout that must absolutely adapt. This is even more important since Google has announced that it will prioritize the analysis of mobile versions to that of desktop versions. Because it means that it’s your content in its mobile version that will impact your SEO and therefore your position on the pages of Google search results.

Switch to AMP format

The rise of mobile users leads to the need to switch to AMP format. What is it? AMP stands for Accelerated Mobile Pages. In other words, switch to AMP format is accelerates the loading time of your mobile internet pages.

A user who will wait more than 3 seconds in front of his smartphone, will get impatient and close your page. And that’s not what you want, is it? It could be a question of WIFI network, but as on the phone, it is mainly our mobile data that we use. This is not it.

An AMP page uses 10 times less mobile data.

Do not neglect the power of Social Networks

Who says smartphone says social networks. You will not deny it: we spend more and more time on social networks. So enjoy it, use social media to boost your SEO! Post, publish, tweet and snap!

In addition, new formats are becoming popular on networks such as Live Video and 360 ° Videos.

Geolocation

Speaking of social networks, Snapchat launched its Snap Map this summer, did you see it? What does this announce? The air of geolocation. No matter where you are, as long as your phone is in your pocket, you are geolocated. It’s scary huh?

Let’s see the good side of things. Geolocation has boosted the rate of local searches. Specifically, a third of the searches are local, so if you want to boost your visibility, improve your location by creating a Google My Business page.

Visual search

With the rise of social networks, comes the rise of visual social media like Instagram, Pinterest and Youtube. Result? More and more research is visual. So do not neglect your visual content. Fill in the structured data of your images to be referenced on Google Image. Choose striking, attractive and relevant visuals.

The video

When we speak visual we speak of images but also videos. We notice that videos lead to a stronger commitment among Internet users. So do not hesitate to publish videos that illustrate your comments.

YouTube is still the second largest on the web after Google. It is not negligible.

Moreover, as we told you earlier, the phenomenon of 360 ° video may have to be taken into account. Indeed, we find more and more 360 ° videos on the networks. Why? Because they intrigue Internet users and create a suspense effect. The interaction impression for the user will be stronger than with normal video.

We do not forget the editorial content

Attention, the visual is good but it does not mean that you can skip the editorial content. No, quite the contrary. Google remains on the idea that relevant written content is content of a minimum length that contains keywords and lexical consistency. A length of 1200 words ensures the relevance of the article.

But beware, you do not need to add words just for the sake of reaching 1,200 words. Google checks the consistency of the text.

As Bill Gates so well said “Content is King”

Voice search

Speaking of keywords, did you notice that our new technologies encourage voice searches? No more typing, just talk to Siri or say “Ok Google“. According to a Google UK study, 42% of the 3,000 respondents use voice search on mobile every day, compared to 25% four years ago.

Except that a voice search is a search by sentence and not by succession of generic keywords.

We must, therefore, think about this research and position ourselves on “long tail” expressions. To identify these expressions, several tips exist:

Use related searches on Google and Amazon

On Google:

Enter a keyword in the Google search bar.

Once on the search results, go to the bottom of the page and you will see “related searches”.

Security – HTTPS

In 2018, we like to feel safe. So drop your HTTP and go to HTTPS ! Google has decided to notify all HTTP pages as “unsecured”. So secure yours!

Note: if you want to create your website, some Web builder, like Richestsoft, offers you HTTPS security certificate

In short?

• To improve your SEO in 2018 you must:
• Adapt your site to mobile users in terms of design and speed
• Build on a social media communication strategy
• Create a Google my Business page
• Think about feeding your site with visual, image and video content.
• Write longer and relevant content
• Positioning yourself on long-tail expressions
• Accept that security is paramount

That’s it, you honored your 2018 resolution! It remains to follow the trends to achieve your goal, you can contact Richestsoft!

The post 9 SEO TRENDS NOT TO BE IGNORED IN 2018 appeared first on Richestsoft.

# 1 VOICE SEARCH OR VOICE ASSISTANT

This voice search phenomenon, already popular in 2017, will be even more so in 2018! You probably know the Google Home or Amazon Echo speaker? These are voice assistants. Today voice searches are also increasing. Users no longer want to bother writing extended keywords on their smartphone. So they usually use voice search to simplify their life.

For multitasking addicts, it’s also a way to search online while cooking, watching TV, etc. Recent studies support these facts, they show that:

20% of mobile requests are currently voice searches, according to Google CEO Sundar Pichai

50% of all searches will be voice searches by 2020, according to Comscore

40% of adults now use voice search every day

Google’s voice search can recognize 40 different languages. She also recognizes accents, including Australian, Indian, English, Irish, American…

THE ADVICE OF SEO EXPERTS FROM OUR NATURAL SEO AGENCY:

You understand why it’s essential to integrate voice search into your SEO strategy. Be interested in long tail keywords, terms and phrases used in everyday language! This will allow you to position the pages of your company’s website more effectively in Google results!

# 2 DETAILED CONTENT AND NETLINKING OR LINK BUILDING

Aude, one of the experts at our natural SEO agency in India, spoke about it in a video: content and links form two of the three pillars of SEO with technology. Long detailed content and backlinks (inbound links) still play an important role at the moment. Without this, it is difficult to go back very high in Google’s results pages.

Google’s robots like to index new content, both unique and in-depth because they help users respond to queries or enlighten them on a topic. As part of a natural referencing strategy, we must focus on these long detailed content. The following points must also be taken into account:

Writing an enriched article on a subject means putting yourself in the shoes of the user. Ask what information he could look for and what does he need to know? You must include your user when writing content. In general, aim for 200 words or more.

Find synonyms whose meaning adds value to your keywords. This helps search engines and your potential readers.

Not to mention that a detailed article that responds perfectly to the queries of users will have more opportunities to be shared and therefore develop your backlinks! It’s win-win!

THE ADVICE OF SEO EXPERTS FROM OUR natural SEO AGENCY IN INDIA:

To find your synonyms or keywords, you can:

Do a search on Google using your keywords. They will then be in bold. Also be interested in expressions around words in bold, they are important! It may be interesting to add them to your content. Then, if you scroll down the page, you will find the “associated searches“. Here, the words in bold are also to be taken into account.

Use free tools to find your keywords like KeywordTool.io. You can also find questions that surfers ask about a tool like Answer the Public.

Links are still essential in 2018. However, it is better to focus on quality links than to bet on quantity.

# 3 GOOGLE’S MOBILE FIRST INDEX

The Mobile First index is the latest project developed by Google to make the web even more accessible to smartphones. This is a new way to scan websites by first crawling mobile sites and applying this index to the desktop version. A study by BrightEdge reveals that 57% of internet traffic comes from mobile devices, which means that nowadays users prefer more and more their smartphone to do their research.

To display the contents of a page, the current system was based on the computer version. Google presented the same content that we are on mobile or computer. This could be problematic in that the algorithms did not evaluate the relevance of the results for mobile users. Now Google is focusing on mobile with its Index Mobile-First to provide more relevant and navigation-friendly results, based on queries and the device used

THE ADVICE OF SEO EXPERTS FROM OUR SEO AGENCY TO PREPARE FOR THE MOBILE FIRST INDEX:

Your content must be consistent on both computer and mobile. Indeed, Google will first scan mobile content instead of watching the contents of your computer. For example, if your mobile site has less content than the desktop, Google will consider the mobile version. The rest of your content will not have visibility. So be sure to have the same amount for both your mobile and computer versions.

With the Mobile First index, you must also pay attention to hidden content. For example, in tabs, accordions or expandable areas. They will be considered “normal” content on the same page, even if they are supposed to be hidden from users.

If you have a mobile version, m.xx.com for example, go to a responsive design!

Add structured microdata. This can help your site be better ranked.

Improve the loading time of your pages: it is already an important factor for SEO but with the index Mobile First, it is even more! You can test your site with Google PageSpeed Insight s. It will give you results to improve the speed of your page.

Make sure your websiteis optimized for mobile (not just mobile-friendly). A mobile-optimized site resizes according to screens and resolutions.

Google’s mobile optimization test tool can help you see if your site is optimized for mobile devices.

# 4 AMP (ACCELERATED MOBILE PAGES) PAGES

Google is currently deploying AMP (Accelerated Mobile Page) pages in its mobile search results. But do you know what an AMP page is?

The AMP format is a structure designed to create mobile pages that load quickly. The AMP has three basic parts: AMP HTML, AMP JS and AMP CDN. If you want to create an AMP page, be careful with certain aspects:

• There are some HTML tags that you can not use for your AMP
• You must use a simplified version of CSS
• Third Party Javascript is not allowed with AMP
• Embed a canonical tag into your non-AMP page version
• Google highlights AMP pages in its mobile search results. You can test your page with the AMP Test tool.

# 5 THE KNOWLEDGE GRAPH, FEATURED SNIPPETS AND QUICK ANSWERS

The Knowledge Graph is a set of knowledge used by Google to improve the results of its search engine with information from various sources.

The Knowledge Graph, the Featured Snippets and the quick answers are now in vogue from a natural SEO point of view. Google tends to become a response engine more than a search engine. Also, for a brand, reaching the “zero position” in the search results has become the Grail. At the time of writing an article, it is therefore recommended to have in mind the instructions to appear in the featured snippets (summaries of site content displayed directly in the results of Google).

YOU WANT TO REACH THE ZERO POSITION? HERE ARE SOME TIPS FROM OUR EXPERTS AT OUR SEO AGENCY:

1. Identify the questions Google users ask about your business
2. Create the best possible content that will answer these questions
3. Add a questions/answers section to your site with an attractive image
4. Search results for questions like “How, What’s, Why, What” are more likely to reach the zero position.

# 6 THE SEO USER EXPERIENCE

In 2018, the user experience will gain importance in search rankings. As a reminder, here are some factors that affect the rankings:

• The loading speed of the page
• Responsive design
• The quality of the content. The more content is detailed with relevant information, the better!
• User behavior and interaction with content
• The structuring of the markup
• Navigation
• The bounce rate
• The security of your site
• Optimization of text, images and internal links

# 7 THE INCREASE IN VIDEO SEARCHES AND IMAGES

2018 will see a huge growth in visual content. It is, therefore, necessary to create and highlight this type of content. For information, 1.37% of marketers say that visual marketing is the most important content for their business. 2.74% of social media marketers use it in their social media strategy.

• Here are some examples of visual formats that you can use on your site and your social networks
• Visual content that provides information, added value and can be easily integrated with other sites
• Add infographics with relevant data
• Put videos on your blog or site
• Use screenshots

Here are the different trends for the year 2018 in SEO. If you want to change your site, update it or just have expert advice to answer your questions, do not hesitate to contact the consultants of our agency. Their expertise and their daily watch allows our SEO specialists to develop relevant and tailored strategies for your business to increase your turnover!

The post THE TOP 7 SEO TRENDS IN 2018 appeared first on Richestsoft.

The Main Cost in SEO: The Human Factor

The compensation of an SEO expert is what constitutes the biggest cost of an SEO service. Natural referencing is a technical discipline that requires time and it usually takes several months before you can see the results of optimizing a site. Apart from some tools that will be useful to the SEO, there are few ancillary expenses to provide during a cheap SEO services UK. The amount of work can be very important when you know that Google analyzes a website for more than 200 different factors. In addition to the time needed to set up the foundation of the digital strategy to adopt, we must give time to Google – or other search engines, but it is generally referred to as Google referencing because it accumulates 95% of searches carried out in France – to get an idea of the quality of a website. Do not neglect the Google updates (several hundred a year) that sometimes change the rules.

To manage its referencing internally, it is necessary to envisage a budget which can be consequent. Indeed, several profiles will be necessary to carry out your SEO (SEO expert, web developer, server administrator. It will, therefore, be necessary to think about the remuneration of this workforce and the price of the licenses of the professional software used.

Applying to an SEO agency can afford the services of an expert who will allocate time to optimize your website. The cost per day of an agency will largely determine the cost of a service. To know the number of working days necessary for your SEO, it is better to directly ask for an SEO audit.

Google Listing Price: All Factors

Not to mention the options that can come in addition to an SEO service, there are two main variables that will impact the cost of a service within the same agency.

Your Website

The cost of a service will depend firstly on the size of your website. A site of 15 pages will be much faster and less complex to optimize than a site of 100, 1000 or 10,000 pages. The cost will also depend on the nature of your site. It is indeed more complicated and time-consuming to optimize an e-commerce site, with all the product pages, the categories pages, than a traditional website showcase.

Your Sector of Activity

The second variable that can drastically change the price of your SEO on Google is your industry. The competition is reflected in the results of research. There are very competitive sectors of activity on which it is very difficult to position oneself well. Getting to the front page on certain terms can be very complicated. For these, it will therefore be necessary to deploy more resources to optimize the website.

Other Variables

When drawing up the final invoice, an SEO agency will take into account different variables, namely:

• Your situation: Where are you now?
• Your goals: To where do you want to go in the short, medium and long term?
• Chronology: How fast do you want to improve?

Only by looking at these three elements can any agency calculate how much SEO should cost for your business.

Case study

Current situation

A local business site is currently ranked 12th for its main target keyword:

• Competitors on the first page have better netlinking, ie more inbound links or backlinks and higher authority metrics.
• Competitors have invested in their content strategy.

Goals to reach

With this information, certain parameters can be determined:

• An approximate number of incoming links (internal and external links) to obtain
• An idea of the amount of work required for on-site optimization
• A rough schedule to achieve this

By analyzing a customer’s current situation, understanding its objectives and determining the time required, we can calculate a price. There are a lot of variables here, and we do not always know what our competitors are doing, but we have to try to calculate the level of work required and the price that comes with it.

And of course, the industry will partly determine the costs. If you earn $ 100 from a new customer, you can expect to pay less for your SEO optimization than if a customer is worth several thousand dollars. To some extent, the market regulates prices (assuming the job is done well). Everything revolves around the return on investment.

The last price-setting variable for your Google referencing is maintaining and maintaining your website in flight once visibility is reached. SEO is a moving target. You speed up your game, but the competition is sometimes the same. This is why the best approaches must be adapted to the unique situation and the objectives of the company.

SEO Price: Low Cost + Quality Does not Exist

We offer you any type of rate for the optimization of your site? Make sure you are dealing with a  trusted SEO provider.

When comparing the price of Google referencing from one agency to another, prices can range from a few hundred USD a year to more than 5000 $. How is it possible? Very simply, the so-called low cost agencies will do surface work and sometimes in violation of Google’s guidelines. The writing of your texts and the optimization of your site will, for example, be relocated abroad, where the time management is at a derisory cost. Prohibited techniques such as mass creation of links will be put in place to get you fast results but not sustainable because your site will then risk at all times the worst for a website, namely a Google penalty.

Time management is the main adjustment variable. So there are no secrets. A service performed by an SEO expert based in France will have a certain cost, but lasting results. A low cost service will be relocated, will have a lower quality level and will be potentially dangerous in the long term for your site.

But how much does it cost this SEO benefit in the end? You will understand, difficult to give a price range for the SEO of your site as the parameters are specific to each agency and each project. What is certain is that in SEO we are on long services (generally year-round) at least in thousands of euros.

The easiest way to get an idea is to ask Our SEO agent directly for an SEO audit.

The post How Much Does an SEO Benefit Cost? appeared first on Richestsoft.

HOW TO IMPROVE AND TRACK YOUR LOADING TIMES FOR MOBILE FIRST?

In the US, we experienced the “Mobile Moment” in August 2017. This is the moment when more than 50% of searches were done on a mobile at the expense of the desktop. And this trend is only getting worse. See these numbers instead:

THE USA AND THE MOBILE

Among the 65% of Internet users who have access to the mobile web:

• 64% do it for navigation
• 60% for mails
• 55% for applications

Mobile users spend an average of 1h42 on the phone per day. That’s 23 connections a day. The mobile is deeply anchored in our habits. Moreover, for 20% of US people, this is the first thing they do when they wake up!

84% of mobile users are multitasking, for example, they listen to music on their smartphone while tweeting. 49% of US people use their smartphone on public transport.

Inside our mobiles, how is it? Chrome accounts for 51% of market share, followed by Safari.
A last figure on the business side: e-merchants without a mobile offering lose around 24 billion euros in Europe!

THE MOST COMMON KPIS FOR A MOBILE SITE

As you will have understood, to develop your business, it is imperative to include mobile in your digital strategy. At present, Internet users are mainly on their smartphone. It is not by chance, if Google promotes this habit of consumption with the Index Mobile First.

On the internet, between videos, images, and coding elements, the pages are up to 30 times heavier, which is why the concept of loading times has become increasingly important for mobile SEO.

To allow you to follow the performance of your site on mobile, here are some KPIs to watch:

• Time To First Byte (TTFB):
• Start render: it’s the time for the first element of a page to display
• Speed index: an index to evaluate how much time all elements above the waterline can display
• Time to interact: The time before a user can interact on the page
• First contentful paint: loading time of the 1st interesting content

SOME TIPS TO REDUCE LOADING TIME

Ideally, on a mobile page, an image must be less than 60KB, a page less than 1MB.

We saw it in the previous KPIs, the display of certain elements is determining for your SEO.

Here are some tips to make loading easier:

• Use the preload: define the files to load in priority
• Use prefetch: load back an early page
• Use DNS prefetch: clear network latencies, an effective method for regularly used elements on the browser

If they reduce the loading time of a page, some of these elements may have disadvantages in terms of logs, browser, phone battery, resources…
Also consider opting for an above-the-fold strategy, loading content above the waterline first.

It is also important to manage the cache and determine:

• The refresh rate
• Items to cache
• When to create the cache

In short, for mobile navigation, the ideal is to have a lean mobile site, which is closer to the AMP rendering.

“Mobile Sites” certifications exist and include the following topics:

• AMP
• UX
• performances

They will allow you to quickly evaluate if you are on the right track!

THE PROGRESSIVE WEB APP (PWA): A SOLUTION TO IMPROVE THE USER EXPERIENCE

A Progressive Web App, what is it? It is a technique halfway between the mobile site and an application. It combines the advantages of both solutions by allowing you to use less data than an application.

A PWA is set up without the user having to go through the store (Play Store for example for Android). It reduces the risk of losing users in the course since there are fewer steps!

Concretely, here are the advantages of a PWA. It is:

• Fast. When we know that 53% of users leave if the site takes more than 3 seconds to load, any acceleration of loading time is good to take!
• Integrated as native applications
• Reliable even offline or in Lie-Fi
• Engaging because it allows to receive push notifications

So necessarily, if the user experience and the loading time are reduced, this is a solution that pleases Google. This is a solution that the search engine regularly puts forward as in the Google Showcase where the Twitter PWA was applauded. This solution allowed the social network to boost its activity with:

• + 65% of pageviews/session
• + 75% tweets

It’s much lighter than a native application. Technically, it requires imperatively HTTPS to consider a PWA.
Google puts it forward to the point that on Androïd, the site proposes to add the icon of the site on the desktop (as an application).

Finally, the ultimate advantage of PWA, it is possible to track it on Google Analytics and track the behavior of users to improve it. Convinced that the loading time is essential to boost your visibility?

So contact RichestSoft, we have expert that will allow you to self-evaluate and identify areas for improvement to make your site a real lever for your strategy.

The post SEO TIPS AND TECHNIQUES TO OPTIMIZE YOUR SITE appeared first on Richestsoft.

1. Regular Content

Content is the primary thing which is very important. It is so powerful today that one can simply get good traffic without building any links.

Earlier it was considered good to post one or two blogs especially in service or static site but today competition is so big that you can stand out if you don’t publish content on a daily basis.

Regular content not just makes sure that your site is bots friendly but user-friendly too. When you update your content regularly obviously, you share it with your fan base which further shares your blog.

2. Infographics

It is proven with a case study that people were more likely to share the infographics in comparison to the blog post.

The reason is simple; graphic content is more attractive. Infographics are the new thing which is just more than images and no need to say that it rules the industry without any effort.

It is good to add infographic in your blog post but doesn’t do it regularly as it will ultimately slow down your pages speed.

If you are not aware of Infographics, then know that it is a set of information which is beautifully presented in image form.

The best thing about infographics is people not just love to read them but don’t hesitate to share it with their circle.

When you check some examples of infographics, then you might be thinking of hiring a designer but know that you can kickstart it with online tools like Canva.

3. Multimedia

Multimedia is another great thing to increase brand awareness. As above said blogs are often attracting user until and unless it is a need of user but when it comes to multimedia users can easily sacrifice with their choices.

You need to add multimedia wisely as if you just add multimedia without any goal or you are not getting any engagement with it then ultimately you are making your site bulky.

To make your content engaging you can add videos, webinars, presentations, PPTs, etc.

4. Samples, Free Trials, Demos

Who doesn’t like free stuff? Everybody wants to get hands-on free stuff then no matter whether it is useful for them or not they just want to give it a try.

Depending on your service you can give away free trials, samples, a free demo of your product to your customers or visitors.

For better reach, you can also tell your visitors to share the giveaway to get more benefit.

5. Interactive Content

Interactive content is very high in demand. No need to say that it is one of the biggest reasons to attracts lots of visitors. So what are interactive content?

Well, interactive content is that which needs user involvement. You can create interactive content using graders, calculators, checklist, quizzes and more.

Related Searches: Inbound Marketing Strategies & How Sales Cycle is Affected

6. Remarketing

How about telling about your customers about your existing product? Well, it sounds awkward as your customers already know what you are selling, right?

Well, this is not how it works. Obviously, your customer knows about the product but know that you are not the only service provider. Many competitors of yours keep trying to snatch away the visitors from you.

Remarketing is one of the easiest and most recommended ways to retain existing customers and increase brand awareness.

Remarket your brand by introducing new products or services, and even you can sell your products or service at discount price. Boasting about it using ads, promotion or in the site itself increase your visitors.

7. Email Signature

How many of you have added your site link in your email signature? Maybe few, right? Well, you need to add it like right now.

We are not talking about the emails which you sent to your subscribed clients or customers list as you already mention the link. We are talking about your personal mail.

As you are running an online business, you may need to send multiple emails using your personal ID now it is kind of bit awkward to tell about your site, so it is better to add website link in signature.

Leaving your site link in signature is one of the cost-effective methods to increase brand awareness.

8. Referral Program

This is one of the greatest ways not just to increase the sales but increase brand awareness. You can run a referral or affiliate for your site product.

If you are selling any product or service, then it is more suitable for you. If you offer good percentage, then active people will not just promote your brand positively but help you to reach your target sales.

9. Social Media

Most of the people very well know the power of social media but feel hesitate to work or invest money in it.

Without social media, you are not able to achieve the result which you are expecting.

If you have a strong social media base, then you are just a post away from making your product or service the hot topic.

10. Membership

Last but not the least what if you could give your esteemed customers or clients some extra benefit?

Everyone loves getting some extra so without any hesitation give your extra member benefits this will not just help in increasing your brand awareness but help you to earn loyal customers.

Above tips to increase brand awareness sounds easy, but in reality, you need to do it very carefully. A small mistake can push back your brand. If you want to run a brand awareness on the right track, then hire us as we have a dedicated professional online reputation team who will help your brand to become one of the big names in your business sector.

The post Ways to Increase Brand Awareness via Inbound Marketing appeared first on Richestsoft.

• Thinking Faster is Better

  Would you like to hire a mobile app development company hire a mobile app development company who can build you an app for you in very next day. Moreover, they also offer you that they will build in comparatively very low price.

  Great deal, isn’t? Well anyone would lure to such amazing deal. Know that wise one will not go for it. Let’s highlight some points which help you to understand why you don’t have to go with such kind of deals.

  Today there are many technologies which help app developers to create an app within few hours. In this, if you want to create an app which gives you true value you need to invest in the company who understand your business.

  When you deal with professionals, they will first insist you to tell more about your business every. Moreover, they also take some time to analyze your business’s strength, competitors, opportunities and more.

  After that, they will build a blueprint of the app before developing it. Now no need to say that it would take some time to implement all processes.

  When you invest in a company, who will build you an app very next day, know that you are just wasting your money.

• Not Consider Design Factor

  Just having an app is not enough, if you really want to get most from your business app then you have to take care of each factor. If you are going to neglect the design of your app in order to save your money, then you are making a big mistake.

  Know that design is one of the most important factors just followed by features and functionalities. Design plays a very important role to boost engagement. If you took the design factor lightly, then you will not get what you are expecting from your app.

  Simple and interactive UI/UX will not just boost your app user engagement but help you to get more attention. If your app development company isn’t able to provide good app design, then consider to hire another company or hire a professional app designer.

• Hiring Based on Price

  Price is one of the biggest factors which changes our mind and decisions. No doubt when we are looking for app development companies we generally check their price first which is somehow wrong.

  We are not recommending you to avoid the price factor. Yes, you have to consider but at last. You can’t find a good app development company if you keep the pricing factor in your mind.

  We recommend you to sort the companies first by their performance, not by price. Price always act as a blockage. So better avoid the price factor as much as possible.

  We have suggested you to sort the companies, but again it is not less than a pain. Well in this situation you can take help of sites like TopWebIndia, TopXListing, Clutch, GoodFirms, etc. which provide you the list of genuine IT companies.

• No Project Manager

  You’ve just hired an app development company, and they give you the time duration of 2 months along with company promise you to keep you update with the progress by providing weekly report but is it enough? Maybe not.

  If your company didn’t assign a project manager for you, then you must ask for it. A project manager acts as a bridge between you and your company. Maybe your potential company may provide 24×7 support, but this is different.

• Not Checking Their Portfolio

  Finalize an app development company without checking their portfolio. This is one of the biggest mistakes which one made while hiring an app development company.

  Checking portfolio is one of the most important things which help you to meet with the right company. Most of the companies proudly boast their work on their site in a portfolio or our work section.

  All you need is to check the section, install the app which matches with your business and give it a try. If it impresses you, then you will get your answer immediately.

  In this maybe you will find some companies who have no such sections, well this really doesn’t mean that company has no good work to show. If any such company is on your favorite list, then feel free to contact them and personally ask about their work.

  Hope you find this article helpful. Now obviously you look for a company which fulfills all of above requirements, right? We can help you out, hire us for mobile development. We promise you to give maximum satisfaction. Maybe you need a reason to hire us, well RichestSoft is one of the top mobile app development company in India which is recognized by top firms like TopXListing, TopWebIndia, Clutch, TopSEOs and more. Apart from this, we have in-house professional app developers who have 7+ experience. Want to know more about us? Contact now.

The post Don’t Make These Mistakes While Hiring a Mobile App Development Company appeared first on Richestsoft.

SEO is a long-term strategy (there are trends this year). Clients tend to measure success with positive results (economic benefits). Just showing the value of a campaign with few details may be insufficient for a client, since the benefits come after an SEO strategy that takes time and effort.

Customers can be impatient while waiting to achieve their goals. A link building campaign can go spectacularly well from the point of view of a professional SEO, but the time that links need to mature to get positive results is something that many people have difficulty understanding.

Following the mentality of the economists to identify the basic aspects of SEO, it is possible to show in more detail how the process is being carried out and steps are being taken and stages are reached. This allows to celebrate small victories or identify problems with the client during the life of the campaign.

These reports can be done quickly, and help the client understand the SEO statistics that professionals are doing. It is the best way to reassure the impatient person through a dialogue with productive tests every month.

These 5 main reports of SEO indicators are more than useful as well as quick, easy to create and review. While an SEO professional may be very familiar with some of these, there is the benefit of reducing essential information, offering clients top-level reports that are easy to read and understand easily and quickly.

1. SEO visibility.

Do you want to be able to monitor progress over time, not only for the website but also for your competitors? What if you could see this data in a single graphic at the touch of a button?

Created by one of the most prominent SEO analysts (Marcus Tober), Searchmetrics is a complete SEO analysis tool, which records a large amount of processable data and presents them in short, easy-to-read formats.

Use the “SEO Visibility” report to follow the current trend and the historical evolution of the visibility of a domain in search engines. Basically, the index reflects the frequency and impact that a website appears in the search results. You can even add up to four competitors to follow their evolution.

Searchmetrics indicates the volume and position of keywords in the search ranking, where each position is measured individually by a specially calculated factor using different formulas.

Why use this as an advance report?

From this historical point of view of visibility in the search engines, it allows to see the progress to detect problems and make improvements if they were necessary.

You can also make SEO visibility comparisons of different websites or the competition with similar products/services. This offers to detect the evolution of the whole industry, where market trends are taken into account through simple identifiers to understand.

It is also a great way to show the customer a comparison against their competitors and see how the campaign has grown.

2. Links obtained

You can show all the effort made for the construction of links, and how the profile of the company is increasing thanks to the work that is being done.

This can be achieved quickly by a report of the Majestic SEO tool, which shows the progress of the construction of links in a simple and easy to understand graphics.

Why use this tool to send a report?

When the construction of links is done correctly, there is a correlation between the growth of links and the increase in visibility in searches. With this report, the client can see how his ranking increases thanks to the link building campaign that is being carried out correctly.

3. Domain authority

Moz is one of the best sites to show the authority of a domain and predict how the website is presented in the search engines. It is a good indicator of confidence of a website, where you can get data on the quality of the links, the behavior of users and the probability that a domain is the highest in the search ranking.

Keep in mind that the authority of a domain can vary sometimes. It is not an exact historical measurement, but the images of punctuation at the time can be a good indicator, especially if the result is changing in several points at the same time.

Why do we use this as a report?

In a basic way, it can be said that the greater the authority of a domain, the better will be the possibilities of overtaking the competition that occupies the highest ranking sites, as a sign of trust in the eyes of searchers.

You can use this tool to explain to clients the quality of the SEO work you are doing, because a well-executed campaign that builds trust in the site through high-quality links, usually indicates a better user experience on the site and will produce a superior authority in the domain scores.

A website with a high authority of the domain will be more competitive in the classification and will increase by far the possibilities of ascending in the SERPs.

4. Search traffic

A simple image of the trends of organic search traffic from Google Analytics offers a detailed graphic to show the efforts that an SEO campaign is making over time.

Why use this as an indicator in a report?

Being able to see a comparison of monthly visits at the beginning of a campaign to the present, is a simple and easy way to show the successful progress of a campaign.

The keywords move in the SERPs to reach a turning point and increase the CTR, in addition to improving the reach efforts to create more searches of the brand. Organic search traffic is bound to improve the click rate and show the growth which was created simply as a result of the SEO efforts that are being made.

5. Rankings of keywords

Sometimes we want to share large ranking lists of keywords with customers. Specifically for customers with large volumes of keywords to monitor. These reports can become a problem and be ignored frequently. To avoid this, twice a month choose the top 10 keywords of greatest value to the client and perform manual rank checks to monitor the process over time.

Why use this as a report in advance?

A list of the most valuable keywords will have a greater interest for the client. For this reason, customers can see how much closer they are to their goal, which is none other than profit. Use an easy way to read the keywords. For example, the main keywords in the first positions, green to show the improvements and red to show the decrease in the classification.

The post How do we deliver SEO reports to our clients? appeared first on Richestsoft.

Let’s go to the list of steps that will help you optimize ads on FaceBook and grow your business:

Establish a target audience

To know how to optimize advertising on FaceBook, the first step you must follow is to define a target audience. As a general rule, you cannot know what kind of ad will work, if you do not have a clear idea of ​​the person who is going to see it. To identify your target audience, you should have an idea of ​​their age, place of residence, educational and cultural level, whether they are men or women and whether they are married or not. Different audiences will respond to different stimuli according to different needs. But you should keep in mind that defining the target audience is a trial and error process, and once you have a sketch, it’s time to find out if you’re right.

Create audience niches

Even in the same target group, there are differences between users. That you know these differences, is crucial when optimizing ads on FaceBook. You can create audience niches in categories such as desktop users, leads through email, likes received in the ad, people who have responded or shared the ad, those who saw a video ad, frequent buyers and those who have more of five interests in common. This way, your ads will be better targeted and they are much more likely to perform well.

Analyze the features

Once you have your target audience separated into niches, now it’s time to use the FaceBook tools to know if your idea of the audience really relates to the true audience. To achieve this, you must launch your ad campaign and wait to get some buyers. When you have a good amount, go to the FaceBook bulletin board and click on the buyers tab. Analyze demographic, gender and other data. The more buyers you have, the tool will return more accurate data. Is that data similar to what you had on paper? If so, you are ready to optimize FaceBook ads.

Compare data between audience niches

As in the previous step, you can analyze the data according to the audience niches you previously defined. Which of these niches has responded better to your ads? Based on this question, you should discard some niches and increase the focus you put on others. Only then you will make your ad campaign really effective and investing in more creative and personalized ads will become a possibility.

Create and test multiple versions of the same ad

After setting the audiences, you have completed the most important step of ad optimization. There are still things to be tuned. Create different ads for each audience to make your ads more relevant to the user and increase the chances of making a lead or conversion. Doing this is not very difficult because the variations do not have to be very significant. The FaceBook tool platform allows you to create up to 50 ads per campaign, take advantage of this to see which are the best performers and keep creating similar ads.

Never stop analyzing the results

Optimizing FaceBook ads for an advertising campaign is a never-ending process. Although you already have your established campaigns and a solid presence in the market with attractive and relevant ads, there will always be changes in the data you collect. This is because advertising moves by trends, and the field of digital marketing requires adaptation.

But do not worry, adapting and changing is much easier when you have a team of expert to do the job for you, so wait no more and visit RichestSoft.

The post 6 Steps To Test, Optimize And Analyze Your Facebook Ads appeared first on Richestsoft.