Top Six Features of Marketing Automation You Can’t Ignore

Modern, large organizations can benefit from a variety of technologies that help them grow. Marketing automation is one of them and plays an important role not only in the growth of large-scale enterprises but in small ones as well. Landing pages, forms, email marketing, engagement marketing, customer life cycle management, campaign management, prediction, and scoring are the primary components. Mobile marketing skills, CRM integration, social marketing skills, and marketing analytics are also important roles to take the online business to the next level. All of these elements are in charge of regulating the business’s sales and purchasing components.

Main components of marketing automation

1. Email Marketing

While any email marketing software may send email blasts, marketing automation enables you to send relevant communications to a focused group in real-time. Determine your target audience and then send them a customized email based on that information. The success of this function always depends on the utilization of the templates. Informative templates are always useful for improving communication.

2. CRM Integration

Marketing automation without a CRM is like a fish out of water. Marketing automation campaigns help you in acquiring client information throughout the customer lifecycle. The objective of CRM, among others, is to collect personal data, demographic information, and characteristics, and it also contains many digital touch points across various marketing channels. This connection allows you to simply track behaviors and evaluate what marketing activities are having an influence on your bottom line.

3. Lead Management

When anonymous visitors become leads, they enter your marketing funnel. This technology has been built to score leads based on predefined goals and add advanced features to them as customers change. Advanced lead management tools are required for your marketing automation application. 360-degree lead profiling, progressive profiling, explicit and implicit lead scoring, lead point tags, behavior tracking, heatmaps, and safe data storage are also available as lead management capabilities.

4. Campaigns Management

Campaign management is in charge of planning, execution, and management skills. It also influences the facilities for campaign analysis and measurement. It is also in charge of managing various marketing programs, among other things. This feature’s primary function is to recognize and tag single pieces of marketing content.

5. Mass Marketing

A module that offers segmented, personalized messages and mass distribution across all major social media platforms, including Twitter and Facebook. This is the ideal means of examining the products and services and letting the visitors know about their advantages. The goal of this feature is to showcase the benefits of the items to potential clients and increase their understanding of them. Discuss more on Marketing Automation with our Marketing Automation Consultants

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