Top 10 Dubai E-commerce Businesses Moving in Metaverse 2024

Top 10 Dubai E-commerce Businesses Moving in Metaverse 2024– Metaverse was once an unrealistic thing that is now a part of our lives. Multiple businesses around the world have moved onto the metaverse platform to make a global reach and generate revenue in the decentralized format. 

The metaverse technologies made a positive impact on the world of e-commerce and other sectors as well. Dubai is one of the most advanced and tech-savvy destinations. When the whole was trying to implement the metaverse technology in their daily lives, the Economic Ministry of Dubai decided to launch its metaverse virtual platform. 

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Why Are Businesses Choosing Metaverse?

Metaverse is one of the most robust and high-end technologies that creates a door to reach the target audience globally in one shot. The metaverse platform has created a whole new canvas for businesses to pitch with the trending technologies. 

Metaverse’s success and scope are not just limited to businesses, it is a 360-degree solution provider for events, concerts, exhibitions, etc. 

There are multiple other e-businesses running successfully on Metaverse and generating a good amount of revenue.

Here is a list of businesses moving into the Metaverse platform in Dubai. 

Gucci

One of the most popular apparel and accessories brands Gucci has collaborated with Roblox to develop a ‘Gucci Garden’ which was a virtual reality platform to celebrate the 100th anniversary of Gucci. In the event, the visitors also collected limited 100th anniversary NFTs collectibles from the Gucci virtual store. 

L’oreal 

L’oreal, a well-known makeup product brand has collaborated with Ready Player Me a cross-game avatar platform on Metaverse for the branding. On the metaverse, a virtual avatar can try the “try on” features and experience the product on the metaverse. Chief digital & marketing officer of L’oreal said, “Our brands are creating new, immersive, and virtual experiences using virtual spaces, in-game customized experiences, in-virtual world advertising, and virtual ambassadors and influencers. We are very excited to lay the foundations for the future of beauty on Web3 and the metaverse.” 

H&M

In order to take advantage of the prospects in the metaverse, H&M joined the platform in 2022. Users may communicate on the site and test their virtual connections with the avatars. H&M made an attempt to introduce fashion into the digital realm with its Web3 e-commerce platform. 

“Moving towards the future, H&M Group will continue to explore the field of virtual fashion, as another way to meet our customers when, how, and where they are,” stated Alan Boehme, CTO of H&M Group.

Forever 21 

Forever 21 is one of the first and largest retailers on the metaverse platform. Forever 21 has collaborated with Robolox for the store launch on the metaverse. They have integrated hoodies, t-shirts, etc. for the users. Forever Beanie is the top-selling product on the Metaverse Shop City. 

Nike 

Nikeland, a virtual store of the most popular sports and accessories brand has joined the metaverse platform in 2021. Users can buy products from any part of the world with the help of AR/VR. Nike has also launched NFT products for Los Angeles Lakers megastar LeBron James.

Over 21 million people visited Nikeland in 2022-2023 and collected NFT from the Nikeland metaverse platform. 

Balenciaga

A luxury fashion brand from Spain, Balenciaga joined the metaverse platform in association with the Epic Games. They collaborated with Fortnite to interlink the fashion industry with the virtual world. 

Adidas

Adidas joined the metaverse platform with 30,000 NFT digital assets. These NFTs had every sort of item from fashion products like sneakers to artistic products. Adidas has prepared a perfect door for users to get digital collectibles and physical products as well. 

They had partnered with Bored Ape Yacht Club, Punks & Comics, CryptoPunks, GMoney, etc. 

Louis Vuitton

Louis Vuitton again a renowned name in the fashion industry has joined the metaverse platform with a game. They have launched a mobile gaming application “Louis the Game” where a user can have the experience of playing the game and customize their virtual avatars with the LV exclusive products. 

“Loius the Game” also has 30 NFTs created by Beeple, one of the most popular digital artists for NFTs. 

Coca Cola

Coca-Cola Cola one of the most popular and largest beverage companies joined the metaverse in 2021 on Friendship Day. After the hype of the metaverse, they have seen the potential to generate revenue from the decentralization method via NFT. They had also launched 4,000 digital collectibles on their metaverse platform, and also launched the limited edition digital product “Suger Byte.”

Burger King

Burger King’s ‘Keep It Real Meals’ promotion achieved tremendous success, garnering support from celebrities and attracting a significant influx of customers eager to acquire the game pieces. As a component of the campaign, patrons received special game pieces for various rewards. Enclosed within each ‘Keep It Real Meal’ box was a QR code that, upon scanning, granted customers access to one of three distinct NFT game pieces, providing an engaging and interactive brand experience.

Conclusion

Any business that exists in the real world is capable of getting onto the metaverse platform. If you are planning to integrate your existing business into the Metaverse platform or want to start a new business on Metaverse. 

You can get in touch with our metaverse consulting experts. They will provide you with the whole scope of the Metaverse platform and how you can integrate or start your business on Metaverse.