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Every day, our smartphone screen is bombarded with useless notifications. Mainly, these notifications distract us from our daily routine activities. Their poor timely forced us to delete that particular app or disable its notification. Have you ever noticed these useless notifications from various apps? How many of those notifications do you care about? Thus, there are some points that developers must take care of during mobile app development so that users like their app. There are various reasons to uninstall an app. Wasting time, irregular notifications, etc., are the common reasons.
According to the survey, annoying notifications are the #1 reason to uninstall any app. No doubt, push notifications are good for various businesses. Sometimes, you forget about something important, therefore these notifications work as a reminder as well. Equally, it’s possible to turn this anti-UX pattern into something meaningful and useful both for a business and for a user. To attain good results with push notifications, designers simply require a publishing policy that best fits this medium. Below are indispensable reasons that define why users uninstall apps. These reasons are as follows:
Avoid sending multiple push messages in a short interval of time:
The most damaging and common mistake, from a usability point of view, is sending users multiple notifications within a few minutes. Mobile is used for the important purpose not to increase the value of your app. Thus, don’t overwhelm users with push notifications, or they might end up deleting your app altogether. Therefore, Online business marketers always have to be very careful about the design and the language of the message they want to put across. If marketers neglect this important aspect, they fail to communicate with the audience as they lose attention 70% of people uninstall apps due to annoying push notifications.
Here are some best practices if you want to get benefits from push notifications and in-app messages:
- Perform segmentation smartly
- To increase conversion, use rich notifications
- Includes promotions and offers
- Personalize the experience
- Use locations to make them useful.
- Always test the notification to get the optimal solutions.
In-App Messaging Best Practices
- Send the right message at the right time
- Avoid long texts
- Segmenting Users
- Conduct testing
- Create event-based triggers to increase engagement
Unable to fulfill the Promise
It is always appreciable if you fulfil what you have promised. If your app doesn’t fulfil the promises, it is unavoidable that individuals uninstall it. If it looks like a small detail, it is one of the most common reasons for uninstalls. Always develop an app according to the user’s point of view. Your design must be creative, and it must have some unique features as well.
You need to know what your users think about the efficiency of your mobile app. You can do this by examining the reviews. Never ever ignore the user’s reviews. These are helpful to create the app effective. It is also the best way to know the prospective audience. Take this as a serious job and learn if your app fulfils the promise or not. If you are hiring a development team for your app development, hire the best mobile app development company so that they guide you in the proper way.
Inefficient App Monetization Strategy
App Monetization is important for the app developers and for its owner. It is also one of the reasons to uninstall the apps. Therefore, you must be aware of the App monetization strategies and how to save yourself from them. Some businesses have developed an amazing app that meets the needs of their audience and engages with them. The next step you take into consideration is making your app a source of income. App monetization is the ability of a particular mobile app to produce revenue. Because of harsh competition, it becomes harder and harder to make an app profitable. Here are the most common monetization strategies:
- In-App Ads
- In-App Purchases
- Premium Model
- Subscription
- Sponsorship
In the beginning, people got trapped in their strategy, but when they came to know the truth, they got disappointed and uninstalled apps and always gave true and bad reviews to other people, too.
Tedious Sign-Up Process
A prolonged sign-up process is a big turnoff for most users. For the app to beat the installation stage and later engage the user, the app should have a quick and easy signup process. To simplify things further, apps can also allow users to log in using Facebook, Twitter, or Google accounts. If the login process is simple, users definitely like it. For example, some apps offer guest login, which is what users like the most.
Crashes and Errors
According to one of the surveys, it is monitored that unresponsive, freezing and crashing are the bugs that make users annoy and force them to uninstall the app. Many other types of research are showing how crashes and errors cause uninstalls. As you can see below, 62% of people uninstall an app if they experience crashes, frozen, or errors. Therefore, it is advised to try to avoid these bugs to make the app successful and user-friendly.
Not updating the App
Whenever you see there is an issue with your app, try to fix it as soon as possible. If it is about crashes or the functionality of the app, you should update your app. You need to consider what your users think about your app. When they see that you are not listening to their demands and problems, they leave you forever. For example, if your app belongs to food delivery, but your app has no live tracking system, then people will use another app that has this amazing feature. Therefore, update your app according to the demands of the user.
Intrusive Ads
Mobile ads are astonishing tools to monetize your mobile app, but when they become disturbing, it leads to uninstalls. Particularly in the gaming category, ads are what operators hate to see if they don’t provide anything in return. Nowadays, YouTube videos are also featuring unwanted ads. Research shows that almost 50% of users uninstall apps just because of intrusive advertising. It depressingly affects the user experience by irritating users if you do not use it strategically.
Privacy Concern
Privacy is a major concern when setting up new apps. Apps that demand too many permissions may get rejected instantly. For e.g. a banking, cab, grocery or services app asking for permission to access the photos and videos on the smart device does not sound too right, does it? These things irritate the user and are responsible for the negative results.
To get free space
Users might get into an uninstall frenzy and discard your app, along with a few others, if they need some free space on the phone memory. Sometimes, apps take too much time to load, and it annoys the users. Complex interface apps also deleted by the users as they are unable to operate and understand this app properly. An app gets uninstalled when a user finds it’s not worth the memory it’s holding.
Data Usage
Users don’t like to finish their classy, high-speed data over apps consecutively in the background. If your app is guilty of consuming too much data, then the chances of uninstalling are much higher than otherwise.
Drain of Battery
Most smartphone users criticize rapid battery drain. If your app becomes the reason for battery drain, most of the chances are that the user will uninstall it. Sometimes, the loading time of an app is longer, and it takes more time to load and degrades the batteries. Thus, the user never tolerates the app they are using and consumes most of the battery unless it is important to him. Mainly, people like light weight app which are easy to install and cannot use much battery power.
Installed a competing app
There are multiple apps almost for everything that you might want or need. If your user has installed a new app with similar functions and better value, he might uninstall your app. Thus, always try to make an app that is unique and has more extraordinary features than the competing app. You must have a solid reason why people install your app if the same features are already available in the market.
Unused App
If a user hasn’t used your app for a long time, he/she might not need it any more or might have shifted to another app that provides more help. Majorly, users delete the unused apps. It may be due to space issues. When the user feels that he does not need them any longer.
Final Thoughts
These days, we have apps for everything, such as fitness, shopping, entertainment, etc. Now, you can find an app for everything. We used to install and uninstall apps according to the requirements. Much has been established about drawing users to install and stay complicated with an app, but user retention is also of prime significance for the achievement of any app. Uninstalls are one of the leading factors that harmfully affect the victory of an app. If developing an app is not your cup of tea, then hire mobile app development company in USA to develop a useful app.
